Brand Lead, Denmark

WHY JOIN OATLY?

Hello potential future Oatly employee.

It’s us, the original oat drink company that started in Sweden nearly 30 years ago and we need more brilliant minds to come work with us to keep the momentum going and the oat drink flowing.

Sustainability, health, and transparency are the core values that guide everything we do. Basically, we exist to make it easy for people to eat better and live healthier lives without recklessly taxing the planet’s resources in the process. If you're driven to help us make a positive impact in the world, here's your chance to be a change-maker.

As our Brand Lead in Denmark, you are invested with a very clear mission: keep Oatly cool and relevant in your market by identifying and planning where and when to show up in local culture. You will be embedded in the local market and working hand in hand with the Oatly Department of Mind Control (ODMC) to develop and implement campaigns in the most impactful way.

Your job is to understand the commercial side of the business, identify local intel and insights, and ensure effective brand amplification through collaborations, activations, events, and plenty of locally relevant weirdness.

You spend your time seeking out opportunities in culture and in the nooks and crannies of your market to make sure our finger remains firmly on the pulse. When needed, you enjoy rolling up your sleeves and getting things done, loving getting into the details, craft and execution of every implementation.

Your #1 focus is the Brand, which makes you the local custodian of one of world’s most un-explainable yet deeply resonating brand and voice. You are super knowledgeable about all things Oatly in your market because you build and nurture strong relationships and on-going dialogue with all internal Oatly stakeholders (Creative, Event, Barista Market Developers, General Manager, Sales, Sustainability, Nutrition, etc). Your ability to create effective relationships will be directly proportional to your success in this role.

The role reports into the Commercial Brand Lead Nordics, and is based in Denmark, with a strong preference for candidates based in Copenhagen. It will require regular travel as well as native/full professional proficiency in both Danish and English.

This next section is for all the bullet points lovers out there:

WHAT WE NEED YOU TO BRING TO THE TABLE:

• At least five years of well-documented experience managing brand activation projects (agency or client side).
• Project Management experience and the know-how required to enable effective collaboration and create the conditions for peak creative output.
• Good knowledge of the creative and production processes required to bring an idea to life across all media and platforms.

WHAT WE NEED YOU TO DO:

• Work closely with the Commercial Brand Lead Nordics, the General Manager (GM) and the Executive Creative Director (ECD) to determine the local brand implementation plan and investment needs.
• Provide strategic support to the GM, ECD and Commercial Brand Lead Nordics with regards to local cultural and consumer relevance and insights.
• Enable dialogue, alignment and collaboration with your assigned regional creative team (Creative Project Lead & creatives) and central ODMC functions (Media, Comms, Social, etc) to ensure the strategic priorities of your market are fed into the system and the output is calibrated for maximum amplification.
• Keep up to date on the local commercial issues and apply that knowledge through a brand lens.
• Own and manages local implementations and activations in collaboration with your local Barista Market Developer, regional Events Manager and/or Trade Marketing Manager Nordics.
• Ensure all local stakeholders are up-to-date on upcoming centrally developed ODMC work.
• Manage and track your local budget monthly, and work with the Commercial Brand Lead Nordics on setting budgets within the yearly budgeting process.

WHO WE NEED YOU TO BE:

• A rule breaker who values creative excellence and can discern groundbreaking ideas.
• A proactive problem-solver who understands the big picture and pays attention to details.
• A hustler and mega-connector with a keen understanding of who and what shapes culture in your market (both IRL and in the digital space). Bonus points if you know Copenhagen like the back of your hand.
• A proficient and cool-headed multi-tasker who is comfortable with ambiguity.
• A responsive and collaborative team member able to communicate personably and positively.
• A skilled problem solver.
• A confident writer who can jump in when needed to ensure the Oatly tone of voice lives on in outward facing materials, emails and decks.
• A passionate advocate of the sustainability agenda who wants to create societal shifts and drive the plant-based revolution in order to create something lasting that is good for the planet and the humans on it.

YOUR APPLICATION:

As you can probably tell, we’re a norm-breaking company. For us, diversity and differences are an obvious asset. We know that amazing candidates can sometimes be put off applying for a job unless they can tick every box, and that makes us really sad. So please trust your gut and apply if it feels right.

We treat all candidates equally: If you are interested, please apply through our application system - any correspondence should come from there. This will ensure that the candidate experience is smooth and fair to everyone!

Please apply IN ENGLISH no later than Thursday October 24.

The Oatly Way

Oatly is a company built on the idea of change. Our mission is to help people upgrade their everyday lives and the health of the planet by making tasteful oat-based food products accessible to a wider audience. It's why we come to work every day. With head office in Malmö and production in Sweden, Netherlands, China, Singapore, and the US, our products are available in almost 30 countries across Europe, North America, and Asia.

#LI-TA1