Brand Marketing Lead

At Bayer we always start by listening – because our customers are at the heart of everything we do. The needs of our customers and the challenges facing society inspire us to develop ideas that improve people’s lives. As part of the Bayer team, each of us needs to thoroughly understand and support our customers in order to deliver products and solutions that matter – now and in the future

Bayer Nordic is our regional organization for Northern Europe. You find us in Finland, Denmark, Norway, Sweden, Iceland and the Baltic countries, i.e. Estonia, Latvia and Lithuania. We are more than 1400 people who are passionate to make a difference.

In the Nordic region we have two global R&D and production sites, in Finland and Norway. The Turku-based production facility is one of the Group's global pharmaceutical production facilities, where medicines are manufactured for more than 130 countries. Over the last years Bayer has increased its investments, research activities and partnerships in the Nordics, and we are proud of being one of the most significant Life Science companies in the region.

Why Bayer? Because we’re a pioneer in the fields of human and plant health. Because we invent the solutions that will create a sustainable future for our planet. Because a career with Bayer means you can put your passion into practice and make an impact.

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where, 'Health for all, Hunger for none' is no longer a dream, but a real possibility. We’re doing it with energy, curiosity, and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Help patients with access to innovative treatment!

We are looking for a Brand Marketing Lead to join our dynamic team in the Danish Pharmaceutical team. In this pivotal role, you will be responsible for shaping our brand strategy within the hospital specialized customer group ultimately contributing to the success of our organization.

YOUR TASKS AND RESPONSIBILITIES

• Responsible for implementing and building brand strategy in the country/cluster in accordance with respective regional strategy, adapting to the country specifics
• Contributes to the country/cluster brand marketing, incl. P&I budgeting, forecasting for revenue and product supply by communicating country feedback towards the cluster
• Develops and manages relationships with external stakeholders towards successful implementation of strategy. Whenever possible involves local HCPs in materials, campaigns and events development.
• Creates and develops promotional materials in accordance with legal/ medical/ regulatory requirements and the respective guidelines.

• Plans and executes marketing multichannel campaigns, sets KPIs and ensures regular learning cycles on campaign achievements

WHO ARE YOU

• Strategic marketer with proven success in developing and executing effective brand strategies within Pharmaceutical environment, hospital landscape
• Personality with customer engagement in focus, prioritizing customer needs and motivation. Keeping customer in the center of all your activities.
• Must be comfortable with agile working methods in a collaborative team environment that works at a fast pace and focuses on outcomes
• University degree.
• At least 3 years’ experience in marketing
• Strong communication skills with ability to align organization on decisions internally and externally
• Strong interpersonal skills to build relationships and influence both internal teams and external stakeholders.
• Fluent in English and Danish languages

JOIN TEAM BAYER!

With our move to Dynamic Shared Ownership (DSO), you'll experience a working environment that's more hands-on and impactful, just like working in a startup.

Imagine taking on exciting entrepreneurial projects through a talent marketplace. Enjoy a flatter hierarchy, and benefit from a culture that thrives on fast, direct peer-to-peer feedback. Expect to take on more responsibility, with fewer layers of bureaucracy. It's your chance to forge your own path based on your skills and interests.

We embrace diversity by providing an inclusive work environment in which you are welcomed, supported, and encouraged to bring your whole self to work.

DO YOU FEEL THIS ROLE IS FOR YOU?

The application deadline is March 28th but we review applications on an ongoing basis so please don’t hesitate to send in your application as soon as possible. 

If you have any questions please reach out to Celie Allermann, HR Assistant at [email protected]. 

We are looking forward to hearing from you!

Functional area: Marketing
Seniority level: Professional
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