CMO who can elevate Landfolk to the next level

Landfolk is seeking an ambitious, innovative, and broadly skilled CMO with experience in B2C marketing, particularly in digital contexts, to drive our growth in the coming years.

As CMO, you will have end-to-end responsibility for marketing and overall strategy. You will join the leadership team and report directly to the CEO.

Join one of Denmark’s most ambitious scaleups with 3x YoY growth

Landfolk is looking for a strong marketer with a deep understanding of digital marketing, branding, and community building as drivers of growth. You should be familiar with nearly all marketing disciplines to set the right strategy for achieving Landfolk’s business and growth objectives.

Your areas of responsibility include:

• Marketing and brand platform

• Loyalty and Landfolk’s Membership Club

• Digital marketing channels (mid and upper funnel)

• Strategic planning

• Customer acquisition and retention

• Budget management

• Market research

• Team leadership

The right person to build world-class marketing

You’re informal, friendly, and direct, and you thrive in a dynamic environment where decisions need to be made quickly. At the same time, you understand what it takes to be a skilled leader, bringing people together and helping them become the best version of themselves.

You likely possess the following traits:

• Commercial mindset

• Innovative and creative thinking

• Results-oriented with a focus on ROI

• Strong analytical and problem-solving skills

• Ability to adapt to a fast-paced and dynamic environment

A brief overview of Landfolk

The beating heart of Landfolk is our brand and community. We are building a premium, curated vacation experience that everyone loves, forging exclusive partnerships with hosts, guests, and service partners through our three-sided marketplace.

Landfolk was established in 2021 by seven co-founders, including seasoned digital entrepreneurs specialising in marketplaces (e.g., Gaest and Airbnb). Today, we employ a team of approximately 50 people and are headquartered in Aarhus. With solid investors like EIFO, Heartland and SEED Capital, our international expansion is in full swing, currently focusing on Norway, Sweden, and Germany, and expanding into Southern Europe very soon.

What it’s like to work at Landfolk

There’s much to say about working at Landfolk, but here are some highlights:

• Part of a great team: Landfolk’s teams include specialists in tech development, data analysis, business, design, community, and communication. Everyone is more than happy to collaborate and create innovative, successful solutions together.

• Great coffee and food: The coffee is outstanding, and we love to gather and celebrate—with great food, of course.

• Holiday home trips: We take our own medicine and visit as many wonderful holiday homes as possible—both for work and for pleasure.

• Flexible work environment: No fixed seats in our beautiful office space. Instead, we offer flexible working hours and spaces to meet everyone’s needs.

Reach out, if you’re interested

If you would like more information about the position, feel free to contact Head of People and Culture, Mette Riis. All inquiries will be treated confidentially.

We will conduct ongoing interviews until we find the right candidate.