Content Coordinator (Denmark)

As a Content Coordinator for Denmark, you will play a vital role in enhancing customer value, strengthening our brand, and driving sales by ensuring that all copy and content used in internal and external communications is polished and impactful. You’ll work towards aligned, cross-functional goals, focusing on omni-channel sales performance and customer-centric strategies. 

Key responsibilities include areas such as:   

• Ensure all translated copies adhere to brand guidelines and maintain a consistent tone of voice, delivering relevant and engaging messages for the local market in collaboration with the Copywriter. 

• Proofread and approve all assets for owned media channels, print, video, and digital materials to ensure accuracy and consistency across all touchpoints. 

• Work closely with stakeholders and the Regional Production Hub to manage workloads and meet deadlines.  

• Oversee the publishing of organic social media content for the local social platform (Facebook), ensuring alignment with the regional publishing plan.  

• Serve as the main point of contact for Customer Service and the Press Officer to address negative customer interactions on social media including during crisis situations. 

• Write and translate copy for internal communications, including store updates and local customer information on an ad hoc basis. 

You are a marketer with exceptional language skills in Danish and English. You excel at adapting translated copy to align with brand and market guidelines. Organized and detail-oriented, you manage multiple content streams efficiently, ensuring the timely execution of daily tasks and the smooth operation of all local content.  

We also believe you have:  

• A marketing or copywriting degree (preferred but not required).  

• At least 3 years of experience as a Copywriter or Proofreader, with a background in managing social channels—preferably within fashion retail or creative agencies.  

• Exceptional language and communication skills in Danish and English (additional Nordic language skills are a plus) as well as a good visual eye. 

• Hands-on experience managing multiple projects as well as time management skills. 

• A solid understanding of marketing content strategies and digital channels.  

• Strong organizational and coordination skills, with the ability to stay calm under pressure and deliver on deadlines. 

We are more about personality and competence - leadership and value driven approach are key. If you feel your experience, skills and ambitions are right for this role, apply by sending your application through the career site as soon as possible but no later than January 3, 2025, and initiate the dialogue with your current manager.  

This is a full-time maternity cover position (approx. 1 year) based in our Support Office in Copenhagen and reports to the Content Team Manager.  

Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.