CRM Manager

Are you a motivated and experienced professional in data-driven marketing and CDP activation? Can you effectively communicate and bridge the gap between Tech and Business stakeholders? Are you skilled in developing data-driven customer journeys based on omnichannel strategies?

If this sounds like you, then we want you to join our team!

As CRM Manager in our Global Marketing Team, you will be handed over the keys to an extensive and already successful customer loyalty club with more than 2 million+ members. You will be responsible for developing the omnichannel journeys and automation flows around our core customer segments from the ground up and putting them into action.  

In this role, you will have a crucial part in driving an excellent and relevant customer experience by owning, orchestrating, and activating customer data across touchpoints in cooperation with Subject Matter Experts in different departments. 
You will be part of an ambitious team on a steep growth path. The position is located at the CHANGE headquarter in Farum, Denmark and you will refer to the eCom & Marketing Director. 

About CHANGE:
CHANGE is a successful Danish retail and eCommerce company which has developed a successful business over the past 20 years and is growing rapidly. We design, develop, and produce our own products, which are sold in our +300 Change Lingerie concept stores as well as in our online stores across 9 markets in Europe and Canada. CHANGE is the market leader throughout Scandinavia, and with substantial international growth potential we are expanding our business in other markets. 
In 2022 CHANGE decided to pursue a composable commerce architecture as a foundation for supporting the company’s continuously ambitious growth journey, to deliver superior digital customer experience that matches the offline in-store experience.

Your Key Responsibilities
The position has an Omni-Channel focus with cross-departmental stakeholders from both Marketing, Brick-and-Mortar Retail, eCom, IT and BI as well as external partners and suppliers. 
You need to deliver business value by utilizing the existing customer data and turning the company’s visions for the loyalty club into tangible results such as increased sales, CLV, customer reactivation and retention

• Establish a unified cross-channel customer data view to generate tangible and actionable customer insights and segments as well as business opportunities that drive customer loyalty and ensure effective marketing communication towards existing as well as new customers 
• Develop and drive the use of CDP capabilities for E-mail newsletters, E-mail automation, Meta ads as well as eCom webshop personalization/segmentation to ensure optimal user experience and sales conversion 
• Set up a KPI dashboard and track, manage, and report on performance metrics such as Sales, Retention, Churn, CLV etc.
• Provide insights, business opportunities and customer segments to internal stakeholders (Content, Ad specialists, eCommerce, Retail) 
• Ensure GDPR compliant consent management (subscriptions, unsubscriptions) 
• Monitor, manage and maintain data quality within the customer database 
• Continuous optimization of the stack including the utilization of predictive models, E-Mail Marketing system, Automation, Templates, and workflows 
• Evaluating competitors’ loyalty and CRM Marketing strategies and execution 

Your Profile
This role is perfect for a data-driven strategist who understands customer behavior, knows how to build personalized journeys, and can execute impactful CRM campaigns across multiple channels. 
We are looking for a new colleague who possesses the following qualifications:

• Minimum 5 years of experience with CDP (Customer Data Platform, ideally Bloomreach), preferably with experience as a team leader or manager
• Relevant experience within actively configuring and managing a large-scale B2C marketing automation setup. 
• Deep understanding of CDP technical solutions and integrations 
• Strong understanding of best-practice application of customer/segment data across media channels (e.g. E-mail, Meta etc.) and potentially eCom webshop personalization
• Strong analytical and strategic thinking skills, with the ability to translate insights into action
• The ability to bridge the conversation and involve various stakeholders in CHANGE regarding Customer Data
• Knowledge and experience in understanding what drives a good customer experience
• Be highly self-driven and have a strong ability to both identify and execute the right initiatives for the business.  
• Strong project management and stakeholder communication skills
• Ideally, you have experience from the fashion/lifestyle industry or at least a good understanding of the purchase drivers

Why Join Us?
Shape the future of CRM for a leading Scandinavian lingerie brand
Work in a fast-paced, creative, and data-driven environment
Be part of an international, customer-focused team with high ambitions
Take ownership of a high-impact role with room to innovate and make a difference.

We are looking forward to receiving your application
We will review the applications and conduct interviews continuously. Please use our recruitment system and the "Apply for position"-button. Applications sent via email will not be handled.