CRM & Marketing Automation Manager

Are you passionate about transforming customer engagement through cutting-edge CRM strategies and marketing automation? Are you ready to lead a high-performing team that drives retention, engagement, and revenue for a thriving e-commerce business? We’re looking for a CRM & Marketing Automation Manager to shape how we connect with our customers and elevate their experiences across every touchpoint.

This is the job:

As the CRM & Marketing Automation Manager, you will take ownership of the strategy and execution of customer retention and lifecycle initiatives. Your focus will be on driving measurable growth in customer engagement, revenue, and subscriber base through innovative and data-driven campaigns. You’ll collaborate across teams and markets to align CRM efforts with our global business objectives, ensuring consistent, high-impact communication strategies.

You’ll work closely with the Customer Engagement team and report to the Head of Customer Engagement.

Key Responsibilities:

• Strategic Leadership: Develop and execute a forward-thinking CRM strategy to drive retention, revenue, and customer lifetime value. Build and nurture a high-performing, customer-centric CRM team aligned with business goals.
• Campaign Management: Lead the creation and optimization of email campaigns and automation flows, ensuring personalized and impactful communication through data-driven strategies.
• Collaboration: Partner with e-commerce, local, and global teams to align CRM efforts across markets, advocating for its business impact organization-wide.
• Data Integrity & Compliance: Maintain clean, accurate CRM data and ensure compliance with GDPR and data protection standards.
• Insights & Optimization: Analyze customer behavior and campaign performance, refine strategies, and recommend tools to enhance CRM effectiveness.

This is you:

• 5+ years of experience in CRM, email marketing, and marketing automation.
• Expertise in customer behavior and lifecycle strategies within retail or e-commerce industries.
• Proficiency with platforms like Klaviyo or similar CRM systems.
• A data-driven, analytical mindset with strong campaign optimization skills.
• Exceptional leadership and communication skills, fluent in English.

Preferred:

• Familiarity with GDPR and other data protection regulations.

• Experience with tools for advanced data segmentation and personalization.

• Proven success implementing omnichannel CRM strategies.
• Background in team leadership or project management.

This is us:
Flying Tiger Copenhagen is a company with strong values founded in Scandinavian culture. We want to be fun and relevant, and we put our heart into everything we do. If this resonates with you, hurry up and apply – we can’t wait to hear from you! We will review applications continuously and we will conclude our search when the right candidate has been found. 

Flying Tiger Copenhagen offers: 

• Probably the best location - in the heart of Copenhagen 
• Attractive pension plan 
• Private health insurance - also including children 
• Flexibility with the opportunity of working from home 
• Special discounts in our own Flying Tiger Shops 
• Fun and dynamic culture 
• A social and informal workplace with parties, Friday bars, staff club etc. 
• International work environment founded in Scandinavian culture 
• Delicious restaurant food in our own canteen everyday – including cake on Thursdays 
• Celebration and many other occasions to eat Cake 
• And much more... 

Did you know?
We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials (everything which grows) – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action here https://flyingtiger.com/pages/sustainability-eco-friendly