CRM & Membership Specialist

Are you passionate about crafting meaningful customer experiences through innovative email and membership programs? We’re looking for a CRM & Membership Specialist to transform how we engage with our customers and members. With your analytical, technical, and creative skills, you’ll drive traffic to our physical stores and E-commerce channel through strategic campaigns and loyalty initiatives. 

 
This is the job: 

As the CRM & Membership Specialist, you’ll optimize our customer club and loyalty platform while leading impactful email and app marketing campaigns. Leveraging tools like Antavo and Klaviyo, you’ll create personalized, data-driven strategies to grow our membership base, boost engagement, and drive retention. You’ll work closely with the Customer Engagement team and report to the Head of Customer Engagement. 

Key responsibilities: 

• Loyalty Program Management: Optimize and enhance our Customer Club across platforms to drive traffic, engagement, and retention. Design innovative features and personalized campaigns using insights and CRM tools like Antavo and Klaviyo. 

• Email Marketing: Lead and optimize email campaigns to boost retail and e-commerce traffic, leveraging segmentation and data-driven personalization for impactful communication. 

• Collaboration: Partner with E-commerce, local, and global teams to align CRM initiatives and champion loyalty program communication across departments. 

• Insights & Optimization: Analyze customer behavior and campaign performance to refine strategies and track KPIs, ensuring measurable business impact. 

• Data & Compliance: Maintain CRM data integrity and ensure compliance with GDPR and data protection standards. 

This is you: 

• 1-3 years’ experience in CRM, email marketing, membership / loyalty programs 

• Experience in optimizing email campaigns to drive website traffic and conversions  

• Familiarity and interest with platforms like Antavo (loyalty cloud), Klaviyo (CRM), or similar CRM systems, including technical aspects for automation 

• Analytical mindset and proficiency in utilizing KPIs and data-driven approaches to achieve marketing objectives, specifically related to traffic generation.  

• Fluency in English. 

• Understanding of retail and e-commerce industries, with proven expertise in customer behaviour and lifecycle strategies. 

• Demonstrated ability to implement successful omnichannel CRM strategies. 

This is us: 
Flying Tiger Copenhagen is a company with strong values founded in Scandinavian culture. We want to be fun and relevant, and we put our heart into everything we do. If this resonates with you, hurry up and apply – we can’t wait to hear from you! We will review applications continuously and we will conclude our search when the right candidate has been found.  

Flying Tiger Copenhagen offers:  

• Probably the best location - in the heart of Copenhagen  

• Attractive pension plan  

• Private health insurance - also including children  

• Flexibility with the opportunity of working from home  

• Special discounts in our own Flying Tiger Shops  

• Fun and dynamic culture  

• A social and informal workplace with parties, Friday bars, staff club etc.  

• International work environment founded in Scandinavian culture  

• Delicious restaurant food in our own canteen everyday – including cake on Thursdays  

• Celebration and many other occasions to eat Cake  

• And much more...  

Did you know? 
We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials (everything which grows) – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action here https://flyingtiger.com/pages/sustainability-eco-friendly