Field Marketing Specialist

Omada is looking for a Field Marketing Specialist who will be responsible for field marketing including partner marketing in North America reporting directly to the CMO. This person will be responsible for building and executing on the marketing plans for our North America region together with our sales and channel leaders.

Our ideal candidate has a proven track record in B2B software field marketing planning and execution, a keen understanding of how to engage prospects, and the tenacity to convert those prospects into customers. Strong candidates are self-motivated, proactive in understanding business needs, and take initiative. This role requires the candidate to be located on the East Coast.

Why Omada?

Omada is a fast-growing global cybersecurity software company with offices in six countries and headquartered in Copenhagen, Denmark. We are a Gartner Magic Quadrant leader in Identity Governance and Administration with one of the most advanced SaaS platforms in the industry. Our vision is to “secure the world’s identities”.

The demand for data protection and groundbreaking IT governance solutions is skyrocketing by the day. According to the analysts, IGA is a $10bn market opportunity.  Discounting SME and non-target territories, Omada targets 30% of that opportunity that is growing at 18% CAGR.  We're investing in talent like you to keep our partners and their customers on the path to success. With our headquarters nestled in the heart of Copenhagen and a global presence spanning Central and Western Europe, as well as the United States, we're here to make a lasting impact on businesses worldwide through cutting-edge IT solutions

What you'll do  

• Execute on the North America field marketing plan that includes large industry events such as Gartner Risk & Security, Identiverse, and Gartner IAM.
• Collaborate with our North American sales leader and his team to ensure marketing strategy and execution is closely aligned with sales strategy and execution.
• Leverage our investment in 6Sense to ensure we use buyer intent data and insights in all GTM activities.
• Develop and execute on partner-focused programs and communications to support our partner community by leveraging the yearly assigned MDF funds.
• Measure, analyze and continuously improve the results of your activities by tracking key indicators that reflect pipeline and revenue creation in your region (with help from marketing operations).
• Effectively communicate and collaborate with all stakeholders who influence the company’s go-to-market effort.
• Leverage central marketing shared services (digital, operations, design) for maximum impact on North America programs.
• Dependent on background this person can also engage in our PR effort and/or Customer Advocacy program.

Requirements

• Minimum of 5 years in Marketing with experience in B2B enterprise software.
• Knowledge and experience of demand generation and integrated marketing.
• B.A. / B.S or equivalent undergraduate degree. MBA or advanced degree is a plus.
• Very strong written and communications skills – must be able to communicate the value proposition of the company, create original content (case studies, slide decks, landing pages, etc.), present to a wide range of audiences, from senior executives at customers, to relatively technical people.
• First language must be English or display absolute English fluency if it’s not your native language.
• Travel will be required to the North America events and about twice per year to meet with the team in EMEA.

Your profile 

• Experience in enterprise software field marketing
• Rich experience in events
• Knowledge of partner marketing is a plus
• Strong written and verbal communication skills
• User proficiency in SFDC. Knowledge of Pardot is a plus.
• Demonstrated ability to develop strategies and plans and gain consensus
• Ability to drive projects with the support of a central marketing function
• High energy, enthusiasm, initiative, and flexibility
• Experience in security a plus

Specifically, This Person Will Be Responsible For

The leader of Field Marketing in North America will be responsible for developing and executing high-impact regional marketing plans to drive new leads and that help move accounts through our sales cycle faster and more effectively. This role will report to the CMO, working closely with sales and global marketing teams to deliver events and partner marketing programs that drive results and expand our local footprint.

What we offer

• Competitive salary & benefits 
• Support for your ongoing growth & development 
• Access to LinkedIn Learning
• Team-building activities 
• Great work environment

More about Omada

Omada is a modern technology company with a highly skilled and passionate team. We have a strong culture based around Team, which in Greek is Omada!

Omada’s core values are Teamwork, Ambition, Deliver Value in everything we do, and Constant Care. We are seeking long-standing relationships with our employees as we believe in the mutual positive effects these provide. Omada offers flexible working conditions in a modern work environment, and we are an Equal Opportunity Employer.

If this has caught your interest, apply now! We will interview on an ongoing basis and the position will be filled when the right candidate is found.

Omada is an equal opportunity employer and qualified applicants will be considered without regard to race, color, religion, creed, sex, sexual orientation, gender identity, marital status, national origin, age, veteran status, disability or any other protected class.

At Omada, we are experts in cybersecurity, taking our customers by the hand, helping them to take identity and access management to the next level. We offer you the opportunity to work with passionate, competent people, experts within their field, in an informal and agile organization with a flat structure. We thrive on being challenged and everything we do is anchored in our core values of ambition, teamwork, constant care, and creating value.

The Omada product is rated as one of the very best in the world by analyst firms like Gartner, Forrester, and KuppingerCole and we have a high focus on keep developing our product to meet our customers’ business requirements.