Freelance Copywriter

The Role:
Are you a talented copywriter with a passion for fashion? Do you have a flair for writing that resonates with an audience, sparks engagement, and communicates brand stories effectively? We’re looking for a skilled and experienced Freelance Copywriter to join our team at CHANGE Lingerie, where you’ll help craft compelling copy that brings our brand to life across digital channels.

This is a fantastic opportunity to contribute to the voice of a global lingerie brand that values creativity, passion, and innovation. If you have a minimum of 3 years’ professional copywriting experience and a strong love for fashion, we want to hear from you!

In this role, you will report to the Ecom & Marketing Director and have the primary contact to our Art Director.

Key Responsibilities:
• Write engaging, clear, and brand-aligned copy for emails, landing pages, and website content.
• Ensure all written content is optimized for customer engagement and conversions.
• Collaborate with the Ecom & Marketing Director and design team to align copy with visual content and brand messaging.
• Maintain a consistent and authentic brand voice across all digital touchpoints.
• Revise and adapt copy based on performance metrics, feedback, and ongoing brand strategy.
• Stay up to date with industry trends and competitors to ensure CHANGE Lingerie’s copy remains fresh, relevant, and appealing.

You’ll Excel in This Role If:
• You have 3+ years of professional copywriting experience.
• You have a strong passion for fashion, and ideally experience writing for fashion or lifestyle brands. If you don’t have experience in fashion specifically, your enthusiasm and knowledge of the industry should shine through in your work.
• You’re a skilled wordsmith who can craft clear, persuasive, and engaging copy that speaks to our audience.
• You understand the importance of tone, voice, and messaging and can adapt your writing style to fit different mediums and audiences.
• You’re able to collaborate effectively with cross-functional teams to ensure content aligns with marketing strategies and goals.
• You’re familiar with SEO best practices and can apply them to your writing to help improve visibility and drive traffic.
• You’re fluent in both Danish and English 
• You have your own CVR-number, since you will be invoicing your work hours monthly

Why Join Us?
At CHANGE Lingerie, we’re creating a global brand that celebrates inclusivity, confidence, and empowerment. As a Freelance Copywriter, you’ll have the opportunity to play a pivotal role in shaping our voice and content strategy. If you’re a passionate, experienced copywriter with a love for fashion, this is your chance to make an impact at a brand that’s going places. Ready to share your creativity and grow with us? Apply today!