GLOBAL SOCIAL MEDIA LEAD

Do you have the desire and skills to drive BoConcept's presence on Social Media? 
If so - then there are some exciting opportunities waiting at BoConcept. 

ABOUT BOCONCEPT

BoConcept is a global contemporary furniture and interior design brand, based in Denmark, positioned in the ”affordable premium” segment of the market. Founded in 1952, we have over 70 years of Danish style and craftmanship.

From humble beginnings as a furniture manufacture in Herning, Denmark to one of the leading furniture lifestyle brands worldwide with over 300 stores in 65+ markets. BoConcept designs, produces and sells contemporary furniture, accessories and lighting for living, dining, sleeping, home-office and outdoor spaces.  However, it is our extensive customisation possibilities and interior design service that is at the heart of our consumer value proposition. We help design and create truly personal homes for our clients.

Our quality is more than aesthetics, it stands for craftmanship, uncompromising attention to detail and exceptional materials. Our reputation and global footprint allow us to handpick the best experts from around the globe. 
Our main markets are France, Germany, Japan, China, UK, and the US, but we are also experiencing great success outside these countries including ambitious perspectives on the Asia and Latin America. 

As a team we live by our BoConcept Values to Develop yourself, Reach the Goal, Initiate Solutions, Value Differences, Embrace Collaboration (DRIVE)

LOCATION
Whilst the role is based primarily in London, you will work with the global Marketing and Creative team in Denmark, and together with our Marketing teams across our franchise partner store network  in UK, EMEIA, LATAM, Japan, Asia Pacific and North America. 

• Reporting to Global Marketing Director, based fulltime in either UK ( with full right to work in the UK) with occasional travel to Denmark or fulltime in Denmark.
• You will have flexibility to work remotely but also be part of a modern and informal working space. 
• Temp to Perm Contract starting ASAP, to be reviewed after 6 months.

THE ROLE
We operate more than 300 successful franchise stores in 65 countries, and multiple local site editions of boconcept.com. To drive further brand growth we seek an ambitious talented Global Social Media Lead to grow and engage global social audiences.

As the Social Media Lead, you will be individually responsible for developing and executing a comprehensive social media strategy that enhances our BoConcept brand identity and supports business KPIs. 

You will lead the social media team publishing team, oversee content creation, and manage all social media channels across all markets; to drive BoConcept’s reach, engagement, and win new traffic to site and stores. You will work in work in close cooperation with our London and Danish global brand team, and our national marketing teams in key markets all over the world.

This role requires a strategic and analytical thinker with a deep understanding of premium lifestyle branding, strong creative instincts, and a proven track record of using data and insight to driving results in the digital space.

THE TASKS

• Develop BoConcept’s global presence on social media further based on performance analysis, new trends etc.
• Lead operational publishing team based overseas; providing daily direction and troubleshooting where we have asset localisation or non-compliance issues.
• Social Content Creation & Publishing– management of content calender and consistent posting schedule.
• Brief our team of creatives on needs for monthly content plan and oversee & guide content production in accordance with planned campaigns and previous performance
• The role is responsible for leading BoConcepts channel, account and content strategy across IG, Facebook, Pinterest, Linkedin and future development of Tik Tok
• Report to key markets on performance and selected KPIs, and ensure optimization to reach our goals
• Feed social metrics into regular channel performance reports, make strategic recommendations to optimize based on your constant analysis 
• Guide junior colleagues and student workers on reporting tasks and community management
• Monitor key markets’ advertising performance and work with national agencies on optimization
• Assess and evaluate influencer cooperation
• Advise and support national marketing teams on social media performance and presence
• Drive audience engagement and UGC (also for use across website and newsletters)    
• Drive integration of social platform data into Power BI for streamlined insights
• Be the ambassador for all new trends and platform capabilities, and guide BoConcept to capitalise on relevant consumer trends;  eg Social search, keywords and concepts.

We’re looking for someone that

• knows Facebook’s/Instagram’s/LinkedIn’s/etc. tools in depth
• has experience setting and evaluating KPIs across social media platforms (both organic and paid)
• has experience building content plans and briefing creatives on needs
• has a keen eye for and knowledge of what works and what doesn’t work on social media
• has worked strategically with social media advertising, ads optimization and reporting ( you may have grown your expertise within an agency and are excited about an in-house role)
• has worked with influencers and knows how to evaluate partnerships

It is an advantage if you

• have worked with a global social media structure
• have experience with a social media management platform
• have worked in a larger (global) organization with many different stakeholders
• have (a basic) knowledge of Google Analytics

As a person you

• are structured and take pride in meeting deadlines
• take responsibility and drive new tasks yourself
• have a strategic mind and are analytical
• understand numbers and can use these in context to explain and argue your point
• speak and write English fluently

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field.
• 5+ years of experience in social media management, preferably within the luxury or premium sectors.
• Proven experience developing and executing successful social media strategies for a global brand.
• Strong understanding of social media platforms, tools, and analytics.
• Exceptional communication and writing skills with an eye for detail.
• Creative thinker with the ability to translate brand vision into compelling content.
• Experience managing and mentoring a team.
• Strong project management skills with the ability to handle multiple priorities in a fast-paced environment.
• Passion for interior design, and staying updated with industry trends.

What We Offer

• Competitive salary and benefits package including staff discount.
• Opportunity to work with a globally recognized brand in a dynamic, creative environment.
• Career growth and development opportunities.
• Collaborative and inclusive company culture.
• BoConcept is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Application
If the above sounds like your next job, you must apply for the position by clicking on the "Apply" link. We process all applications on an ongoing basis. If you have any questions about the position, you are welcome to email us at [email protected]