Growth Lead for Innovative Mobile App for Family Building

Join Us in Building the Future of Family Creation

Y factor is on a mission to turn private sperm donation into a safe, easy, and enabling experience. We aim to remove the barriers—cost, time, and impersonal feel—of traditional third party services with a streamlined, secure platform. We’re a young startup, fresh from completing our business plan, defining key markets, and mapping our product journey. With our app development in progress, we’re diving into launch strategy and need you to help drive our user acquisition and engagement strategy. If you’re excited by the idea of building something meaningful, love hands-on work, and know how to stretch a budget, you might be exactly who we need.

About the Role

We’re looking for a Growth lead to help us build awareness and grow our user base. You'll play a key role in creating a brand and shaping our visual identity from almost scratch (we have a logo and a few guidelines). You’ll be responsible for planning and executing growth strategies that drive results. This isn’t a “delegate and supervise” role—it’s hands-on and collaborative. You’ll experiment with different channels, analysing data, and working closely with the team to fine-tune our approach as we grow.

As our Growth Lead you will work independently to come up with and execute on tasks, but also in close collaboration with the team, our Tech Lead Deyan and our CEO Sofie, who you will report to. We offer a competitive salary based on qualifications and experience.

What you will do:

• Growth Strategy: Develop and implement data-driven go-to-market strategies and growth plans incl. launch strategies, timelines, and key deliverables - both for new product launch, expansion to new markets, and product updates.

• Marketing Execution: Execute on 360° marketing plans with a hands-on approach diving in to content creation, ad copy, press releases, basic creative design, promotional articles, SoMe posts, paid campaigns, partnerships, SEO and more.

• Team Collaboration: Work closely with the other in the team (developers, designers, customer success, and management) to ensure alignment on user acquisition goals, a smooth and effective user journey, and succesful implementation.

• Experimentation: Design, test, and iterate on growth experiments to maximise ROI while staying lean and continuously adapting the roadmap going forward.

• Reporting: Analyse data, measure results, and present actionable insights to the team.

What success in this role looks like after 6 months:

1. Measurable User Growth: You have implemented a clear growth strategy, with results showing steady user acquisition, and executed growth experiments, with data-driven learnings shaping your future efforts.

2. Impactful campaigns: You have launched at least two successful marketing campaigns, showing strong attention to detail and alignment with Y factor's brand, all within budget constraints.

3. Team Collaboration: You have nailed collaboration across teams with seamless communication, while actively engaging in sparring sessions to refine ideas and strategies, through alignment on goals and sharing insights.

4. Proactive Problem Solving: You have shown initiative by identifying opportunities, proactively tackling challenges, taking ownership of projects that contribute directly to growth and efficiency, without waiting for direction.

5. Metrics Mastery: You've actively tracked KPIs, with metrics (CPA, engagement, conversions) clearly improving as a result of your initiatives and adjustments, and you always help the team understand progress and adapt as needed.

6. Scalable Systems and Processes: You've set up simple, flexible and efficient processes for ongoing campaigns, to track experiments and analyse performance, making it easy to execute and share learnings as the team grows.

7. Cultural Fit: You have become a trusted member of the team, fully integrated into our collaborative and agile culture, with a willingness to learn, share, and adapt. You demonstrate a team-first mentality earning you the the respect of colleagues, internal and external stakeholders alike.

About You

We're looking for a an experienced growth lead, who thrives working in startups, knows how to get things done efficiently and has an interest in our mission. We are a small team and spend a lot of time together, so we also value personal chemistry very high. We don't care much about your degree, but we are very interested in learning about your previous work and seeing your skills in action!

What you must bring:

• 6+ years in marketing/growth, preferably at a startup or similar fast-paced environment

• Experience growing a tech product from the ground up

• Experience in managing marketing projects from A to Z with strong knowledge of digital marketing channels, analytics tools, and growth tactics, with ability to draw conclusions from data

• Ability to write compelling copy and design basic creatives

• Technical understanding (e.g., knowledge of analytics setup and maintenance, A/B testing tools, SEO) - enough to talk shop with our product team

• Experience managing small budgets effectively, with strong analytical and strategic thinking skills, creative ideas for guerilla marketing and innovative approach to problem solving

How you must work:

• Pay attention to detail and ensure quality in all your work (briefs, campaigns, internal reports, contracts, messages to partners or users, etc.)

• Show excellent communication skills, keep the team in the loop, invite input and collaboration across departments where needed, flag risks and delays, and involve stakeholders to refine your work

• Show initiative and don’t wait for tasks to be assigned, no one will hand you a to do list. You bring new ideas to the table and and take ownership of executing them

• Understand the constraints of an early-stage startup (time, resources, structure and money). You can work smart and keep costs low while delivering impact, and proactively find solutions when you meet bottle-necks

• Show enthusiasm and proactivity, taking charge of tasks and execution, while knowing to ask when you need input/help, aim to be productive in your role rather than delegating, and taking accountability for results of your work

• Be open to feedback, value input, prioritise collaboration, and work as part of a team to find the best solution

• Based in the Copenhagen, Denmark area

Nice to have:

• Experience with B2C marketing, SaaS and mobile apps

• Understanding of market trends, especially in marketing, but also in the IT and reproductive care regulation areas.

• Familiarity with social, matchmaking or marketplace platforms

• Light coding skills are a plus

• Passion for projects with social impact

What We’re NOT Looking For

• People who want to outsource everything rather than getting their hands dirty

• Someone who needs perfect processes and big budgets to operate effectively

• A "my way or the highway" attitude—we want team players

Why Join Us?

At Y factor, we're a team genuinely excited to create something meaningful. This role isn’t just about marketing; it’s about shaping an experience that could make a real difference in the life of people who enter the world of family planning.

Here, you’ll have the opportunity to build something from the ground up, shape our growth strategy from day one, influence our product direction, and play a key role in our early-stage success.

What we offer:

• A chance to join the journey early on

• Great responsibility from day one, with fast professional growth and development

• International work environment

• Flexible work (when and where you want - be online for meetings and onsite whenever needed)

• Competitive salary and benefits - to fit your qualifications

• Pension and health insurance

• Laptop, phone

• Central office (coming soon)

• A great team who are passionate about building something impactful

The Application process:

1. Please submit your application here on The Hub including: Your LinkedIn and answer a few questions

2. Intro call with our CEO Sofie to assess potential fit (30 mins)

3. Case interview with our team (1-1.5 hours)

4. Final interview with our CEO Sofie and Tech Lead Deyan (45 mins)

5. Offer and reference check

6. Contract

We're excited to welcome a passionate marketeer to help us create a platform that will positively impact many lives. If you're ready to take on this challenge and contribute to a meaningful cause, we'd love to hear from you!