Can you transform innovative ideas into successful marketing strategies? and are you ready to lead brand awareness for a company at the forefront of the defense industry? Then you might be the Head of Branding and Marketing we are looking for in MyDefence.

MyDefence is a leading provider of counter unmanned aerial systems, known as C-UAS or counter drone technology. Our business is growing rapidly, and to be a part of this journey, we are seeking a highly experienced Head of Branding and Marketing, who can set the direction for a newly established role.

Reporting directly to our Chief Revenue Officer, you will develop and execute strategic marketing plans and collaborate closely with key stakeholders to achieve our ambitious business objectives. You will be working closely with especially our VP Sales and Business Developers.

You will lead a small marketing team and be based at our headquarters in Nørresundby with travel as a natural part of the job to attend global events in the defense industry.

What you will do:

Play a crucial role in strategic marketing: Shape our marketing direction and craft comprehensive strategies that drive our business objectives in strong alignment with our company vision. Analyze market trends, customer behavior, and the competitive landscape to guide our marketing decisions.

Navigate the defense industry landscape: Build vital connections in the defense sector from key political stakeholders to industry groups and regulatory agencies to further boost our market position.

Lead with vision: Lead and inspire our marketing team by promoting a culture of collaboration and innovation. Set ambitious goals, offer constructive feedback, and nurture growth to achieve marketing excellence.

Master campaign execution: Plan and execute powerful marketing campaigns across various channels, from digital to event marketing. Analyze campaign results to refine our strategies. Ensure consistent brand messaging and positioning across all marketing channels.

Elevate product marketing: Collaborate with product teams to create compelling product positioning and messaging. Develop go-to-market strategies for new product launches, including sales materials and promotional campaigns. Gather and utilize customer feedback.

Identify fresh market opportunities: Drive market research and analytics and assess the success of our marketing efforts. Track market presence and customer engagement and deliver actionable insights to recommend adjustments based on findings.

Foster employer branding: Collaborate closely with People & Culture to synchronize our external brand presence with our corporate culture.

Budget management: Responsibility for the marketing budget and all marketing, online advertising, and affiliation partnerships, etc.

What you bring:

Educational background: Relevant education in Marketing, Communications, Public Relations or a related field.

Experience: A minimum of 5+ years of experience in marketing, with 2-3 years in a leadership role. Solid experience in developing branding and marketing strategies at an international level. Solid experience in ongoing brand management and execution of activities through a collaborative approach, preferably at a global level. Ability to structure qualitative and quantitative data to facilitate decisions and formulate long-term strategies. Experience in working with customer journey mapping.

Language skills: Excellent communication skills and very articulate, especially in English.

Industry: Experience from the defense industry or a tech industry is preferred but not required.

Personal skills: Strong business acumen, strategic thinking and analytical skills. Strong leadership and team management skills. Proactive and results-oriented with a strong focus on achieving measurable outcomes.  Ability to adapt to a fast-paced and dynamic work environment, and able to prioritize tasks effectively. Pleasant and empathetic.

What we offer:

Innovative work atmosphere: A company with an expansive growth vision, providing opportunities for personal and professional development.

Influence and impact: An opportunity to significantly impact our marketing strategies and business results while contributing to our vision of saving lives.

Autonomy and balance: A healthy work-life balance offering a high degree of autonomy, flexible work arrangements and a welcoming and supporting work environment.

Salary, benefits and more: Competitive salary, pension, medical and dental insurance. An attractive lunch scheme, an active social club, Friday breakfasts, and more.

Who we are - our company values:

We Dare - Courage

Embrace and learn from mistakes: It is ok to make mistakes. We strive to learn from our mistakes. It takes courage to be honest, set demands, be curious and keep improving our products, ourselves and the organization. 

Be innovative and break boundaries: Courage is also to be innovative, break boundaries, take calculated risks and make decisions on an informed basis. 

Work, stand and fight together: Together we are stronger and therefore we work, stand and fight together for our families, customers and colleagues. 

We Do - Execution 

Clearly define roles, responsibilities and processes: The foundation to excel in execution is to have clear responsibilities and priorities. This is supported by focusing on simplicity and transparency. 

Execute and follow up: Our core way of working is to plan, do check and act. With a strong focus on execution and follow-up, we adjust the pathways and strive always to deliver as promised.

Celebrate success : We rely on stable processes to ensure governance and transparency and we develop or install competencies to manage any increases in complexity.

We Care - I Am Your Wing(wo)man

Be trustworthy, open and honest: We are the wingmen and -women of MyDefence, watching each other’s backs and creating a safe work environment and safety for our customers.  

Give feedback and have a learning organization: We learn and develop our organization through feedback. We exchange ideas to support that everyone can reach their full potential.  

Be loyal: We all depend on each other. Mutual respect, loyalty and trust are key elements, to respect each other’s competencies and value them as assets. We are loyal to ourselves, our team, partners, and customers. 

Are you ready to become part of the MyDefence team?

Application: If you are interested in applying for the job as Head of Branding and Marketing, please do not hesitate to send your application and your CV via the apply button on this page as soon as possible. Please note that we use electronic recruitment and only applications received online will be considered.

Deadline: The application deadline is August 4th. Interviews will begin shortly after the deadline, as we' are mindful of the summer holidays.

Questions: If you need more information regarding the job, please do not hesitate to call or mail Chief Revenue Officer Nicolai Søndergaard Laugesen.