Head of Customer Engagement (Loyalty & CRM)

Flying Tiger Copenhagen is a globally recognized brand with a passion for delivering unique customer experiences. We are on a mission to enhance customer loyalty and engagement through innovative strategies and personalized experiences. Join our dynamic team to make a significant impact on our customer engagement initiatives and be a part of a rapidly growing global company.

We are seeking a highly experienced and visionary Head of Customer Engagement (Loyalty & CRM) to lead our customer loyalty and CRM strategies. You will play a key role in developing and executing customer engagement strategies, with a focus on the successful expansion of our Flying Tiger Copenhagen Club. This role is crucial in driving customer acquisition, retention, frequency, and revenue growth.

What You’ll Be Doing:

- Lead the strategy and execution of customer loyalty, CRM, and marketing automation to increase customer frequency and basket value

- Oversee the development and rollout of the Flying Tiger Copenhagen Club, enhancing functionalities and expanding its geographic reach.

- Build a high-performing Customer Engagement team, fostering a customer-centric culture focused on innovation and continuous learning.

- Collaborate closely with the technology team and external partners to drive personalization, customer data management, and success measurement.

- Analyze customer data and trends to identify opportunities for segmentation and personalization, leading to data-driven decision-making.

- Align with cross-functional teams including retail, digital marketing, and analytics to ensure business goals and strategies are met.

What You Bring to the Table:

- Minimum 7 years of experience in customer loyalty, CRM, marketing automation, and customer data analysis, with at least 4 years in a leadership role.

- Proven track record in developing and implementing successful CRM strategies and campaigns.

- Strong knowledge of CRM software, marketing automation tools, and GDPR/data protection regulations.

- Experience in retail or e-commerce environments is highly desirable, particularly with app-based loyalty programs.

- Excellent leadership and communication skills, with experience managing cross-functional teams and C-level stakeholders.

- Strong analytical skills with a data-driven approach to decision-making.

Why Join Us?

At Flying Tiger Copenhagen, you will be part of a team that thrives on creativity, innovation, and collaboration. We offer a dynamic work environment, growth opportunities, and a chance to make a significant impact on our customer engagement journey. If you're passionate about customer-centricity and want to lead a key strategic initiative, we’d love to hear from you!

Did you know
We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials (everything that grows) – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action here https://flyingtiger.com/pages/sustainability-eco-friendly