Head of Digital Marketing & Media, Personal Banking - Nordea

Would you like to be a key driver for Nordea’s digital sales and marketing efforts toward personal banking customers in Denmark?

We are looking for a Head of Digital Marketing & Media to join the Danish Data, Digital Sales & Engagement team with proven ability to lead and manage a team of digital marketing managers and paid media specialists.

You will be part of the local Danish DS&E leadership team, collaborating on translating overall business objectives into comprehensive and impactful digital marketing strategies that deliver measurable sales and valuable customer engagements across Housing, Savings & Investment, Daily Banking and Consumer Lending.

At Nordea, we see that the world is changing fast and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. We work in an agile environment where we experiment and grow together – and we need your ideas and unique background. With us, you’ll be in good company with a chance to make your mark on something bigger.

About this opportunity

Welcome to the Data, Digital Sales & Engagement team. As a Head of Digital Marketing & Media you will take a pivotal role in continuously developing and driving the digital marketing & sales efforts toward Nordea’s personal banking customers and potential customers in Denmark, where relevance, personalisation, optimization and effect is key in everything we do.

In DS&E we aim to be courageous and explorative in our approach. We analyse, plan, test, execute and grow together – and we need your leadership skills, ideas and unique background to be able to take the next step. We offer you a position where your own work has a direct influence on the future success of the company.

Your team and the role is based in Copenhagen, but you will also have colleagues all over the Nordics. By sharing our learnings and initiatives we can make a bigger impact across borders. We strongly believe in “together we can achieve more”.

What you'll be doing

• Strategy development: Take responsibility for the overall digital marketing & media unit strategy and deliver plan with cascading goals together with the local leadership team. Support and drive key initiatives that include but are not limited to; digital omni-channel optimization, customer centric marketing development, AI exploration and testing.

• Team lead: Grow, engage, motivate, manage and lead by example a team of digital marketing professionals. Set individual & team performance and development goals, conduct quarterly evaluations and feedback sessions, and foster a collaborative and high-performing team environment.

• Process and performance management: Improve ways of working, oversee the planning, execution, optimization efforts and results of the digital marketing & media efforts.

• Creative management: Identify and build the right creative strategic processes to support always on creative tests and concepts that can help deliver on the business goals.     

• Implementation lead: Drive the onboarding and training of new local capabilities.

• Compliance management: Ensure brand identity, brand guidelines, legal and other marketing compliance regulations and processes are adhered to.

• Budget and performance management & reporting

Who you are

Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.

We imagine that you enjoy learning new things and are excited about bringing your ideas to the table. You’re dependable, willing to speak up even when it’s difficult and committed to empowering others. You are an excellent leader with experience in motivating team members to success.

To succeed in this role, we believe that you have

• 5+ years of experience from a similar digital marketing leadership position that includes successfully leading direct reports, and fostering a positive team culture, and providing mentorship to a team of digital marketing specialists and managers.

• Experience in developing and executing comprehensive digital marketing & sales strategies directly aligned with business goals.

• Proven experience and passion for customer centric marketing, digital customer journeys and contributing to the best omni-channel experience.

• Vast experience in stakeholder management & cross-functional collaboration to ensure aligned marketing efforts.

• Technology proficiency; staying updated on AI, automation and digital marketing tools and platforms and benefits.

• Passion for market research & identifying new use-cases to stay ahead of the curve

• Managed legal and compliance processes for digital marketing

• Comprehensive data analysis experience and skills; including experience with Adobe analytics, and/or other web analytics tools

• Strong communication skills in presenting goals, strategies and results.

• Strong budget management skills. 

• Strong problem-solving abilities

• Fluency in both written and verbal Danish & English is a requirement (professional level)

• Master’s degree in marketing, advertising, business or related field. Equivalent years of working experience will be considered in lieu of a degree

If this sounds like you, get in touch!

Next steps

Submit your application as soon as possible. For more information, you’re welcome to contact Brian Erik Hansen at DigitalCareer.

At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.