Head of Global Marketing Campaigns

Company Description

Founded in The Netherlands in 1988 and with over 2,200 customers worldwide, IFS Ultimo delivers rich, SaaS-based enterprise asset management (EAM) solutions known for rapid deployment, ease of use and unparalleled time to value.

We believe happy and productive technicians and operators are the backbone of profitable, sustainable businesses. We strive to make the lives of these frontline VIPs easier by minimizing admin time, maximizing wrench time, and automating workflows. Our powerful EAM solution enables more than 100k technicians and operators, who manage over 15 million assets worldwide.

IFS Ultimo is part of the global IFS organization, which develops and delivers cloud enterprise software for companies around the world who manufacture and distribute goods, build and maintain assets, and manage service-focused operations.

Job Description

We are growing! The Head of Global Marketing Campaigns is a new role in our global marketing team, and is essential to our team’s ability to scale into exciting new markets around the world.

In this role, you are responsible for developing & delivering the global campaign strategy, to support pipeline development for our 6 regions. This role requires you to assess the go-to-market plans for each of our regions, and build a global campaign strategy, with executable plans and right-sized budgets, that deliver awareness and leads for the business.

You will redefine marketing campaigns at IFS Ultimo, and build a framework for developing and delivering campaign plans with clear goals, deliverables and owners.

You will recruit & manage a small team of field marketers that will execute marketing campaigns and events in our key regions.

You will work closely with the Corporate Marketing lead, who is responsible for designing and delivering quality digital content, events and thought leadership aligned to your campaign plans.

• Create and orchestrate strategy, planning, and execution of integrated marketing campaigns, focused on driving pipeline and high-quality leads for the business
   
• Align all plans and spend with the GtM (go-to-market) plans in each region, as well as the global business development plan
   
• Develop a clear process for delivering industry marketing and ABM campaigns, to address persona-specific requirements
   
• Develop a global template for campaign plans, including a bill of materials for inbound and outbound, goal setting, performance management, optimization – and coordination with Sales
   
• Work with our product evangelist to define & evolve market personas, which will be included in all campaign plans
   
• Own and evolve the ABM strategy, ensuring delivery of ABM campaigns, in-line with the needs of the business
   
• Establish a regular cadence with Sales and business development to ensure they are successfully enabled to follow up with inbound leads from campaigns
   
• Develop global campaign KPIs and, working together with the Marketing Operations lead, report on campaign outcomes at regular, monthly intervals
   
• Leverage KPIs and targets to optimize campaigns throughout their lifecycle
   
• Analyze campaign results and optimize plans to increase engagement, lead quality, conversion rates, and effectiveness of marketing spend
   
• Recruit, train, and motivate a small team of field marketers, who are responsible for campaign localization, execution, event support and select, regional content development
   
• Work with marketing to clarify ownership between field marketing, corporate marketing and marketing operations
   
• Work closely with product teams to ensure competitive differentiators are highlighted in campaign messages and content
   
• Provide input into annual budgeting planning and manage campaigns according to agreed budget
   
• Provide input on tools needed to enhance the MarTech stack – to support automation of campaign processes

Qualifications

• 10+ years B2B marketing campaign management experience, ideally in the enterprise technology, ERP, EAM or CMMS space
   
• 2+ years ABM program experience
   
• 5+ years managing a team of international / remote employees
   
• Proven track record of developing & managing global campaigns that deliver pipeline
   
• Experience with target account strategy and segmentation to build target lists for demand gen campaigns
   
• Ability to work with multiple data sources and translate them into insights
   
• Strong communication, writing, and presentation skills