Head of Marketing (B2B Saas)

Do you dream of a career in a high-growth SaaS company?

ag analytics is continuing our expansion into the European market, and we are looking for a Head of Marketing to take action, execute activities and ensure our growth strategy comes to life. With your marketing team, you will ensure that we grow our market share across Europe and unlock thought leadership on the automotive industry.

If you dream of a role with high impact and exponential growth, then this is right for you.

Our solution, Autoflows, is a unique customer data platform for the automotive industry that allows dealers to take action on data and grow their business through intelligent data structuring and marketing automation. Autoflows is already well established in Denmark, Finland, Norway, Sweden, Spain, Italy, Belgium, Germany, and the UK. We work with the most prestigious brands and dealers in the world such as Audi, VW, Porsche, SKODA, Seat, Peugeot, Opel, Suzuki, KIA, Ford, Volvo, Renault, Mercedes, and Citroën. Our deep knowledge of the automotive industry helps us design relevant plug-and-play digital services. We have services for OEMs, dealers and independent workshops.

This is a very exciting time to be part of ag analytics’ growth as we grow our market share in Europe.

The role

Working together with the leadership team, and your other commercial colleagues, you will be in charge of building awareness of Autoflows in all our markets. You will report directly to the CEO as part of the management team and will be in charge of the marketing team of currently three employees.

You will be expected to bring solid project management skills to build and maintain a strong plan as well as experience with growth strategy and activities. You must have a commercial mindset with a customer focus and understand what drives customer behavior when it comes to trying and buying new solutions so you can design the right marketing activities.

You will take the lead on all the marketing activities together with your team to build awareness and lead qualification.

This role is key in our strategy to unleash ag analytics’ potential in the rest of Europe. The role is highly impactful, and you will deliver and see results from the first day.

Your main tasks:

• Marketing strategy and plan: Design, prepare and manage overall marketing plan for all our markets

• Lead and drive marketing activities that drives sales leads

• Unlock thought leadership through whitepapers, webinars, events and PR

• Lead generation and management: Ensure that we communicate and follow up on the right target customers

• Customer Journey Funnel: Optimise and implement the optimal funnel steps.

• Implement Funnel KPIs: Optimise, implement and follow up on the optimal KPI measures

• SoMe org / SoMe paid: strategic planning and management of all social media activities including paid media for our segment

• Overseeing all online activity: testing, and analysis for performance optimisation.

• Collaborating with sales teams, aligning efforts and drive results.

• Distributing content effectively to targeted audiences.

• Events: oversee the planning and execution of best-in-class events such as webinars, fairs and online meetings including materials and visual identity

• Project manage your plan and ensure activities are delivered on time: design, plan, execute, and adjust.

• Track your performance and adjust accordingly

• Manage a team of 3 colleagues and ensure optimal workflows and performance of the team

About you:

• Align with our values: Curiosity, Pro-activity, Collaboration and Ownership

• Extensive Marketing Experience:  A minimum of 5 years in B2B marketing.

• Leadership skills:  Experience with managing a team and with developing and mentoring high-performing teams.

• Strong Communication Skills:  Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations.

• Strategic Mindset:  Proven experience in developing content that aligns with business objectives and enhances brand narrative.

• Tech industry: experience from tech, preferably SaaS.

• Data-Driven Approach:  Strong analytical skills with the ability to leverage data to substantiate strategies and value propositions

• Proven commercial awareness and business acumen

• Must speak fluent English.

This is not a remote role, it requires for you to work from our Copenhagen office.

About us

ag analytics is an international team of 40 employees covering our markets in Denmark, Sweden, Finland, Norway, Belgium, the UK, Spain, Germany, and Denmark who are passionate about predictive data analytics. Our offices are on Højbro Plads in Copenhagen in the very cool start-up community Matrikel 1. We are highly focused on delivering best-in-class solutions to our customers while learning and developing at the same time. We have an informal and relaxed team atmosphere with team events, breakfasts, and Friday bars. You can read more about us here www.aganalytics.dk 

How to apply

The deadline to apply is Monday 13 January 2025 but we will interview on an ongoing basis so please apply as soon as possible.

About our interview process:

• Online introduction to ag analytics and you (30 minutes)

• Online or face-to-face interview with key team members (30 minutes)

• Case-based interview with team members and CEO (1 hour)

• Closing talk with CEO including compensation, starting date, and all other practical details (30 minutes)

Contact person

If you have questions about this role, please reach out to CEO Nicholas Malcolm