International Sales & Brand Director - GROWN UP Licenses

GROWN UP Licenses seeks an International Sales & Brand Director with the ability to increase global sales for our Caterpillar® License with bags and luggage.

OUR COMPANY

At GROWN UP Licenses we design, develop, manufacture, market and sell bags and luggage based on a mix of own brands like Ellehammer and licensed brands like Caterpillar®, LEGO® and New Balance®. Our European office is located centrally in Aarhus, Denmark.

Grown Up Licenses is a leading company within the field of bags and luggage. We are expanding & growing and are seeking talent that wants to embark and drive on our growth journey, building business with recognized brands like LEGO®, New Balance® and Caterpillar®. We are commercially represented internationally and have our R&D center and factories across Asia.

YOUR ROLE

With direct reference to and close dialogue with the General Manager & CCO, it is your role in boosting the global sales of Caterpillar Bags & Luggage. You have the capacity to develop and execute business plans and budgets, working with new business, existing customers and distributors. You will lead and develop the Caterpillar® brand team

Your task is to develop, define and execute the sales strategy, balancing our sales channels of distributors and direct-to-retail across Europe and to develop APAC and the US in close cooperation with our local teams. You need to balance the sales between developing existing customers/distributors and building new businesses.

KEY RESPONSIBILITIES

• Sales Leadership: Drive and manage sales for key brands including LEGO®, Caterpillar® and Ellehammer.
• Key Account Management: Directly handle, maintain and grow relationships with key retail partners in mass retail, including hypermarkets.
• Business Development: Identify and win large new accounts.
• Team Management: Lead and inspire the sales team based in Aarhus, ensuring strong collaboration, performance, and development.
• Regional Focus: Focus on Scandinavia, Benelux, UK and the DACH market while being adaptable to expanding to new regions and brands as the business grows.
• Strategic Development: Develop and execute strategies to meet sales targets, increase market shares and enhance brand presence in the region.
• Travel: Frequent travel (approx. 40 -50 days per year) to visit key clients and key markets.

YOUR PERSONALITY

• Role model – presentable and self-driven leader with a “let’s get it done”-attitude.
• Commercial sense – strong negotiator and obtaining your goals through your personality and social skills.
• Competitive behavior – resistant and persistent with focus on own and company goals.
• Communication skills – understand to communicate briefly and in a clear manner to customers and colleagues.
• International mindset, team player mentality with an urge to deliver growth.

YOUR COMPENTENCIES

• 6-8 years of experience within a similar role preferably within the bags and luggage, footwear, apparel industries, working with B2B customers.
• Experience in sales to larger international, mass retail groups.
• Experience in managing distributors.
• Excellent with numbers.
• Fluent in commercial English – both verbally and in writing.
• Strategic approach and proven track record in opening large retail accounts as well as e-com platforms.
• Strong negotiator.
• Strong marketeer with a profound passion for building brands.

YOUR APPLICATION

UnikRecruitment assists GROWN UP Licenses with the recruitment process. No knowledge of the identity of the candidate will be given to the company without his or her prior acceptance. We look forward to receiving your application and CV for this job in English language. The closing date for application is asap. Remuneration will reflect your qualifications and experience.