Description
Are you a passionate B2B Marketer with experience in sector marketing? Then join the Nordics Field Marketing team at YouGov! Focusing on our FMCG & Retail offering, your responsibilities will include managing strategic Brand Activation with an emphasis on Content, Events, Partnerships, and Account-Based Marketing for Denmark and Sweden, and our expansion into Norway. Your contribution will play a key role in driving brand awareness, lead generation, and revenue growth, enhancing marketing operations in the Nordics region.
This role offers flexibility: fully office-based (Copenhagen, Denmark or Stockholm, Sweden), hybrid, or fully remote.
Fluent English language skills are essential for this position. Please indicate if you can also communicate in Danish, Swedish, and/or Norwegian.
Here’s a breakdown of what you’ll do (not all of it, just the important stuff):
Develop and drive thought leadership to position YouGov as a thought leader and trusted advisor in the FMCG & Retail space, with a focus on our Shopper intelligence offering.
Play a role in developing and executing the Account-Based Marketing strategy in the Nordics to increase revenue and share of wallet.
Collaborate closely with the commercial and research teams to understand objectives, priorities, and key accounts.
Increase awareness of YouGov’s brand and leading products & services across the Nordics region, one of our largest markets, and within our FMCG & Retail customers using tactical marketing activities.
Support the wider marketing team in launching, maintaining, and optimizing the Nordics content marketing program across the FMCG & Retail sectors, including reports, articles, rankings, webinars, and newsletters.
Continuously monitor metrics and KPIs, identifying areas for improvement and implementing new processes to enhance efficiency and effectiveness.
Represent Nordics Field Marketing, developing internal positioning and driving advocacy throughout the business.
These are the essentials you’ll need to get an interview:
2-5 years of experience in B2B field marketing, developing strategies to achieve annual revenue targets.
Fluent English language skills, both spoken and written.
Experience collaborating with and influencing stakeholders across departments.
Experience with marketing automation systems, CRMs, and reporting tools (we use Marketo, Salesforce, and PowerBi).
Ability to interpret data and derive actionable insights.
Strong project management and quantitative skills.
It would be great if you had these too, but we’ll support you if you don’t:
Proven success in managing in-person and digital events to drive measurable demand.
Expertise in developing and optimizing account-based marketing campaigns to acquire new clients.
Experience in the FMCG and/or retail industry.
Experience in managing PR activities.
Ability in Danish, Swedish, and/or Norwegian languages.
Husk at skrive i din ansøgning, at du så jobbet hos Ofir