Marketing Manager, IMEA (maternity cover)

Do you have a desire to work with marketing strategy and execution of marketing plans? Do you thrive in a fast-paced environment with many different stakeholders? Your next job might be at Flying Tiger Copenhagen, one of the world’s most successful – and most fun – retailers.

As Sara is adding a new member to her family, we are looking for a Marketing Manager who is eager to join a Tiger Team supporting our partners in the IMEA region (India, Middel East, Africa). The temporary position is initially for 9 months (starting January 2025), with the possibility of extension.

In this role, you will take charge of marketing by executing the global marketing strategy and plans across the franchise markets in the region.

You will be reporting directly to our Regional Director, IMEA and you will work from Flying Tiger Copenhagen’s office (HQ) in Strandgade, Copenhagen. 

You will be a part of a newly established team in a professional and informal environment. Our regional setup is new and you will therefore play an active role in developing and maturing the regional team.

This is the job:

You will be the main marketing point of contact between the franchise partners and the global organization to drive brand awareness, cascade marketing guidelines/standards, and lead the development of local marketing plans, Including offline and digital marketing elements. And more specifically:

Marketing strategy and execution

• Help build the brand in the region by guiding implementation and maintaining strong and consistent brand identity across markets
• Assist planning and in developing the annual marketing and budget that are in line with global marketing objectives
• Identifying the marketing needs for each market and support translating this into a local marketing strategy
• Sign off local marketing activities in line with brand standards and guidelines
• Ensure Franchisee marketing budget are aligned and spent according to obligations and brand priorities
• Deploy new campaigns and ensure implementation and execution with 360-degree activation to maximize our launches offline and digital
• Drive monthly marketing review and reporting to evaluate marketing performance and execution
• Provide market support to grow strong partner relationships with marketing teams and drive enthusiasm and ensuring successful execution and strategies locally
• Drive creation of market launch and first store opening plan in new markets together with the franchisee

Marketing Training/On-boarding

• On-board new franchisees and new members of franchisees to our marketing concept and guidelines
• Train franchisees on our ways of operating, marketing campaigns, and guidelines
• Ensure franchisee has all knowledge and equipment to train stores on marketing concept

This is you:

We are looking for a committed and aspiring colleague. We expect that you have experience working with Marketing at a retailer/commercial department, and preferably with some understanding from working with a franchise concept. You are used to working with many stakeholders in a global environment and you enjoy building connections and communicating across the organization. We see it as a great advantage that you are familiar with the Middle East, maybe you have been working with or living in the region. 

Professional qualifications:

• Bachelor’s degree, preferably in marketing, business administration etc.
• Min. 5 - 7 years relevant work experience from a commercial/retail department
• Commercial acumen/awareness, including in the digital space
• Experience working with different cultures and markets
• Being proficient in Microsoft Office applications, such as Excel, PowerPoint, and Word
• Fluent in English verbally and written

Personal qualifications:

• Flexible, pragmatic, and positive attitude
• Ability to connect, build relations and communicate effectively
• Ability to engage, motivate and mobilize internal and external teams
• Great organizational skills and ability to perform and adapt to a high demand, time-sensitive, fast-paced changing environment 
• Enjoys working with different cultures in a global environment

This is us
We are 30 colleagues in the Global Franchise team, we thrive in an international, informal, and fast paced environment. Most of us are working from our HQ in Copenhagen but also in our regional office in Singapore. We have plenty of retail and franchise experience but at the same time,  we are entrepreneurs, we are building the franchise business for Flying Tiger Copenhagen and we are not afraid of testing new ways of working or thinking out of the box.  

Flying Tiger Copenhagen is a company with strong values founded in Scandinavian culture. We want to be fun and relevant, and we put our heart into everything we do. If this resonates with you, hurry up and apply – we can’t wait to hear from you.

Did you know
We take climate change very seriously and work very hard to minimize our carbon footprint. We do this by buying less plastic and more renewable materials (everything which grows) – and we also want to make sure that all stores are run on renewable energy. We walk the talk – and make sure that what we do is validated by external experts, in the Science Based Targets initiative. You can read more about our work with climate action here