Philips
Media Manager PH WE
Job Title
Media Manager PH WE
Job Description
Job title:
Be responsible for our B2C campaigns across Europe , i nspiring and engaging our consumer audiences through best in class (digital-first) execution, delivering seamless and relevant media experiences across all touchpoints and channels.
This position can be based in The Netherlands or Europe Market
Your role:
B2C campaign strategy, planning, execution and optimization process (across paid, owned and earned channels) for all markets within Europe Personal Health organization, in close alignment with local media & PR managers, EU campaign manager and EU & Global counterparts cross- functionally.
Acting as the main point of contact for the media managers across the markets, EU media agency and in-house EU media hub on campaign planning and performance management
Acting as the main point of contact for key EU media partners (FB & Google)
Driving the digital test & learn agenda, initiating critical initiatives and test plans that have potential for high-scale impact against key business metrics, to drive growth and engagement.
Driving the Media innovation roadmap with media agencies, suppliers and key media partners.
Supporting the Digital Marketing Manager EU in the annual marketing planning process, considering all (digital) touchpoints along the CDJ to drive a seamless consumer experience.
Continually analyzing (in collaboration with Analytics team) and reviewing existing strategies, media plans and tactics, to continuously improve (digital) performance and drive media effectiveness.
Overseeing & coordinating PR & influencer marketing activation as part of campaign programs.
Nurturing a digital-first mindset across community of EU7 media managers, encouraging knowledge and best practice sharing.
Driving standardized WoW to drive efficiency’s cross function and enable fast go-to-market and optimization of campaign programs.
You're the right fit if:
University degree (Bachelor/Master’s Degree) in Marketing/Media
> 7 years of experience in Marketing and/or Media with a focus on Digital/Digital innovation
Strong ability to influence internal and external senior stakeholders, including agencies, suppliers and media partners.
Skilled in media planning and buying
Experience delivering multiple campaigns across multi-channels
Deep understanding of the media marketplace dynamics
Understanding of latest Tech and digital trends and ability to translate into actionable ideas.
Lean trained
Acts as a role-model for our Philips behaviors: Customer first, Quality & Integrity always, Team up to Win, Take Ownership to deliver fast, Eager to improve an inspire.
Ability to work collaboratively and cross-functionally within a global organisation
Excellent communication & presentation skills
Comfortable in a fast paced, constantly evolving and multifaceted environment
Pro-active Hands-on attitude with high attention to the detail
Business Fluent in English
How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.
Onsite roles require full-time presence in the company’s facilities.
Field roles are most effectively done outside of the company’s main facilities, generally at the customers’ or suppliers’ locations.
This role is an office role.
About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
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If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our commitment to diversity and inclusion .
Consideration
The Corporate Grade of this position may vary due to local grading
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