Online Marketing Director

SOUNDBOKS is an innovative audio tech company and aspiring lifestyle brand. You may have seen us at a music festival, at your favourite sport event or at your friend’s celebration (this is our nice way of saying nightclub-level private event). We create the loudest, most durable, and arguably coolest Bluetooth speakers on the market.

Growth is not something we offer, it’s who we are. Learning is at the centre of everything, people will teach you what they know and the involvement is yours to take. We’re talking a real-time & on-the-job learning, and it’s our ultimate goal that you leave the office everyday having learned something new.

With 90 team members in Denmark and the United States, SOUNDBOKS is equal parts seasoned professionals and passionate unconventionals. We’ve got an amazing thing going, and it’s only getting better!

ROLE ONLINE MARKETING DIRECTOR

TEAM ONLINE MARKETING

HOURS FULL TIME

LOCATION COPENHAGEN, DENMARK

START DATE MARCH 2025 or ASAP

The Online Marketing team is the driving force for generating revenue and fuelling growth at SOUNDBOKS. We do this by coming up with, and executing, strategies that balance between generating- and capturing demand. We focus on building brand awareness to reach new audiences, encouraging engagement to drive demand, and fine-tuning campaigns to turn curiosity into action. All of this is done while also supporting cross-channel efforts, ensuring strong alignment with retail initiatives, and working together to maximise opportunities across markets.

As the Online Marketing Director at SOUNDBOKS, you'll lead and oversee all online marketing initiatives to boost brand awareness, engage customers, and drive revenue growth. Your focus will be on creating harmonised strategies across all digital channels, ensuring campaigns are data-driven, customer-focused, and aligned with overall business objectives. You will also be responsible for executing and bringing those strategies to life together with the Online Marketing team.

Okay, let’s make things a little more concrete. Here’s what we expect your daily life to look like:

Strategic Online Marketing Management

• Form, implement, and refine the online marketing strategy that aligns with business objectives and growth targets.

• Shape and manage the online marketing budget and spend, ensuring efficient allocation of resources to maximise ROI across channels.

• Regularly assess campaign results and optimise based on the data to drive efficiency.

Online Channel Responsibility

Own the hands-on execution of:

• Paid Search – Develop and manage ad strategies for platforms like Google Ads and Bing.

• Amazon Advertising – Manage Amazon ad campaigns, including Sponsored Products, Brands, and Display Ads, to boost sales and visibility.

• Affiliate Marketing – Manage the affiliate program to expand reach and drive revenue.

Guide the team of specialists, providing strategic input on:

• Paid Social – Oversee strategy for paid campaigns on platforms like Facebook, Instagram, Snapchat, and TikTok.

• Organic Social – Oversee content strategy and publishing for organic channels.

• Email – Oversee strategy for email marketing campaigns to maximise performance and conversions.

Data-Driven Analysis and Performance Tracking

• Use analytics tools (eg. Mixpanel) to track all online marketing efforts.

• Develop and maintain dashboards for real-time insights into KPIs across channels.

• Present campaign performance and insights to commercial leadership.

• Watch for what works in ads, landing pages, and emails, and use data to decide what to keep or drop.

• Continuously refine audience segmentation, targeting strategies, and budget allocation.

Team Leadership & Cross-Functional Collaboration

• Manage a team of marketing specialists and external agencies, fostering a culture of collaboration, innovation, and accountability.

• Collaborate with Creative, Brand, and Product teams to align marketing initiatives with overall marketing strategy.

In order to become a success in this role, we believe that your profile should be aligned with the bullets listed below. However, we acknowledge that success can take many forms, so please do apply even if you don’t tick all the boxes.

• You’re pumped to expand SOUNDBOKS' reach even further, getting more products into the hands of those who are ready to experience it.

• You’ve got proven track record managing multi-million dollar international cross-channel marketing budgets, boosting ROI, and adapting across strategies to hit financial targets across all channels.

• You’ve actively worked on building and activating marketing strategies and efforts with particular focus on the US and German markets.

• You’ve led teams before, and what really drives you is seeing people grow, thrive, and do their best work.

• You’re well versed in online marketing channels - Google Ads, Amazon Ads, Paid Social, Organic Social, and Email.

• You’re organised and detail-oriented, making sure campaigns run smoothly while keeping track of progress through business goals, marketing objectives, and KPIs.

• You're comfortable with ambiguity and can quickly pivot or adjust strategies as things change, while balancing multiple high-priority projects and maintaining quality.

• You’re working with both internal teams and external agencies, and leading a team of online marketers across paid and content.

• You carry a creative mindset and are able to generate new ideas and innovative solutions that drive marketing success.

• Ideally, you’ve got experience with attribution models and analysing customer journeys to inform channel strategy.

• You may already have experience with influencer marketing strategies, including identifying and collaborating with influencers, negotiating contracts, and managing campaigns to boost brand reach.

Intrigued? At SOUNDBOKS you’ll find yourself a part of a community. We realize that growth is a process and we don’t expect you to go through it alone. Actually, we guarantee that you won’t have to. We work together in order to work smarter, we inspire each other to be better, and we never forget that every member of the team is responsible for our success.

So, if you’re tired of all of the noise in the job market, we’d love to hear from you. This may be the coolest job you ever have!