Paid Marketing Specialist

At SkatePro ApS, we are proud to be one of Denmark's leading e-commerce companies, having won 8 e-commerce awards. We provide customer service in 20 languages and sell to 40 countries, specializing in action sports products — ranging from skateboards and stunt scooters to skis and other gear. As a company continuously evolving, we are looking for a highly skilled Paid Marketing Specialist to join our dynamic team.

Position Overview:

We are seeking a motivated and experienced Paid Marketing Specialist to drive our paid advertising efforts. The ideal candidate will have a minimum of 3 years of experience in the field, with a proven track record of managing successful paid marketing campaigns. This role involves working closely with the Marketing Manager to refine our advertising strategy, with a particular focus on Google Paid and expansion into platforms like Meta, YouTube and TikTok.

Key Responsibilities:

• Lead position in a 3-person team
• Develop, manage, and optimize paid marketing campaigns across platforms (Google Ads, YouTube, Meta, etc.)
• Collaborate with the Marketing Manager to create and implement a data-driven paid marketing strategy to boost the company’s revenue and brand presence
• Regularly analyze campaign performance, providing insights and actionable recommendations
• Ensure optimal ROI on ad spend by applying best practices and ongoing adjustments
• Stay updated on the latest trends and developments in paid marketing to maintain a competitive edge
• Assist in developing ad creatives and targeting strategies tailored to each platform and audience

Required Qualifications:

• Minimum of 3 years of hands-on experience in paid marketing
• Drive and passion for optimization and achieving measurable results
• A "pragmatic theoretician" with a commercial flair
• Master-level education (e.g., economics, marketing, mathematics) preferred, though we also welcome career jumpers with strong relevant experience
• Proven experience in optimizing campaigns to meet specific goals (e.g., conversions, traffic, awareness)
• Solid mastery of paid marketing principles, including keyword research, ad copywriting, A/B testing, and bid management
• Trustworthy and with high personal integrity
• Strong analytical skills and experience with all of Google’s paid marketing tools
• Excellent communication skills, with English at a high level and a basic understanding of Danish
• Knowledge and experience with other platforms such as YouTube and Meta Ads (Facebook & Instagram), and TikTok

Bonus Skills:

• Experience in the action sports industry or e-commerce
• Familiarity with international market dynamics
• Understanding of the latest trends in performance marketing and digital advertising

Location & Work Environment:

This position is based at our headquarters at Omega 6, 8382 Hinnerup, Denmark. While we expect the person to work primarily on-site, we offer flexibility, allowing for partial remote work when necessary.

What We Offer:

• A dynamic and passionate environment, with 2 colleagues in the paid team, as part of a 10 person marketing department
• The opportunity to contribute to a growing, international company
• Competitive salary and benefits package
• Flexibility with partial work-from-home options when needed

If you're passionate about paid marketing and ready to make an impact at a leading e-commerce company in the action sports world, we'd love to hear from you!

Contact information:
[email protected]

Head of Marketing
Sarkis Milo Hernandez
[email protected]