Performance Marketing Specialist

Join Learningbank as our new Performance Marketing Specialist and lead impactful campaigns across channels to drive inbound lead generation. You'll optimize PPC campaigns, manage budgets, and craft engaging newsletters while collaborating closely with a dedicated team. If you're data-driven, passionate about growth, and ready to make a difference, this could be the next exciting step in your career!

The Role

As the new Performance Marketing Specialist, you will use your knowledge and skills to translate Learningbank’s vision and marketing strategy into great campaigns across channels developing our inbound lead generation and pipeline.

Key responsibilities:

Performance Marketing (Google ads, Affiliate PPC & ABM campaigns)

• Lead our paid search and other PPC campaigns to get traffic and conversions

  • Managing and optimizing PPC campaigns (Google ads and Affiliates)

  • Conducting keyword research and competitor analysis to improve our campaigns.

  • Copywriting ad texts.

  • Develop and implement effective landing pages.

  • Monitor campaign performance and make data-driven adjustments through Google, Dreamdata, and Hubspot.

  • Analyze and report on effectiveness.

  • Ongoing budget control.

Inbound Marketing

• Run our newsletter and nurturing strategy

  • Plan and coordinate the newsletter campaign for our subscribers

  • Create nurturing flows and build our personalized email marketing for Account Based Marketing

  • Preferably a good understanding of copywriting & communication.

Other skills and competencies we are looking for:

• Desire to grow: You follow your passion and Learningbank is committed to supporting you in your growth and learning.

• Data-driven & analytical: You love exploring the effects of your work and finding insights to improve it.

• Problem-Solving: You know that unanticipated challenges happen and creatively work on solutions with your colleagues.

• Planning and organizing: You are self-disciplined and can plan for focused work. 

• Attention to Detail: You have an eye for all the little tweaks that make a huge difference.

• Initiator: You can go from idea to execution and act with responsibility to get your work done

• Collaboration and Communication: You work effectively with cross-functional teams.

• Curiosity: You can’t stop looking for inspiration or educating yourself in the ever-evolving field of digital marketing.

• Fluency in English – written and verbal

We believe you'll be great in this role if you have:

• Bachelor’s degree in communication, marketing, IT, or similar and 3 years of experience working with Digital Marketing

• Proven track record of working in Google Ads/PPC

• Experience preferably with paid marketing and lead generation for a SaaS platform

• Experience working B2B marketing

  
  

What you will love about Learningbank 

Hi, we are Learningbank – our mission is to create the world’s best learning enabler for our customers. Yes, that requires hard and dedicated work. However, we use our expertise, curiosity, and commitment together with the best that we can which drives us to deliver outstanding work for our customers. Why do we work with this mission? Because we want to make employees happier by making them better. 

So, how do we do it? In Learningbank, team spirit is key. We work closely together and thrive to be on this journey to reach our goals and live out our dreams. Most importantly, we have fun and laugh while doing it. We have a lot of different personalities, and everyone has a set of skills that together make the boat float. 

We are proud to work at a place where all Learningbankers can succeed and grow their career – a place where talent can flourish. We have successes together, and we learn and become better together. We strive to have a positive work environment where people feel they belong, and can achieve their goals. Do you want to be a part of building the dream of Learningbank, while growing together with the rest of the team? 

Then raise your sails, because maybe you could be our next Learningbanker – and be a part of a company where everyone regardless of their position pulls together to create one boat that is moving forward together in the right direction and with the same pace.

Other details and benefits:

• This position is on-site with the possibility to work from home.

• Based on your experience, we offer competitive salaries.

• Pensions incl. health insurance.

• Beneficial lunch program with Meyers (vegan/vegetarian options too), free coffee, tea, fruits, and snacks (of course!)

• Work phone and desktop.

• Extra days off (paid) and great flexibility to support your work, daily commute, and other everyday responsibilities (family, volunteer work, etc.)