Performance Marketing Specialist

Performance Marketing Specialist

Are you skilled in digital marketing and passionate about leveraging data to drive impactful campaigns? Do you thrive in a dynamic environment where innovation and growth are at the forefront? If so, you might be the perfect fit for our team at Legal Desk!

About Legal Desk

At Legal Desk, our mission is to make legal services more accessible for individuals and businesses through automation and technology. Our platform has over 150,000 users and receives around 350,000 monthly visitors. With a team of 48 dedicated professionals, we're revolutionizing legal services across Denmark, Sweden, and Norway—and we're just getting started. Now, we're looking for a Performance Marketing Specialist to help us scale even further.

The Role

As a Performance Marketing Specialist, you will play a crucial role in driving our digital marketing efforts. Reporting to our CMO, and collaborating closely with the rest of the  Marketing, Communication and Creative team, you'll be responsible for optimizing and executing data-driven marketing campaigns across multiple platforms.

Your key responsibilities will include:

• Campaign Management: Plan, build, and optimize digital marketing campaigns across Google Ads, Meta (Facebook/Instagram), and other channels.

• Data Analysis: Monitor and analyze key performance indicators (KPIs) like ROAS, CPA, CTR, CPL, Conversion Rate, and Impression Share to ensure campaign effectiveness.

• Automation and Optimization: Use insights to refine targeting, bidding strategies, and creative elements to maximize campaign performance.

• Collaborative Efforts: Work closely with our UX/UI and content teams to develop on-brand, effective marketing assets.

• External partnerships: Work closely with our performance agencies and utilize their senior consultants knowhow and knowledge to supercharge performance.   

• Reporting: Regularly report on campaign performance, making data-driven recommendations for improvement.

About You

We're looking for someone with:

• Experience: 1-2 years in digital (performance) marketing, specifically with Google Ads and Meta platforms, preferably in an agency, startup, or scale-up environment. This is not a senior role.

• Analytical Skills: Strong ability to interpret data and translate insights into actionable strategies.

• Technical Proficiency: Comfortable working with performance marketing tools, Excel, and analytics platforms.

• Curiosity and Initiative: A self-starter who loves diving into data, testing new ideas, and constantly learning.

• Team Player: Excellent communication skills and the ability to work well with cross-functional teams.

Bonus Points If You:

• Have experience with various tracking initiatives  

• Speak Danish or have experience working in the Nordic markets

• Have an understanding of complex user journeys across multiple touchpoints

What We Offer:

• Growth Opportunity: Define and expand the performance marketing function in a rapidly growing LegalTech scale-up.

• Competitive Compensation: A salary package that reflects your experience and expertise.

• Great Workplace: A modern office in Islands Brygge, Copenhagen, with all the perks—free beverages, fresh fruit, and a top-notch lunch program.

• Work-Life Balance: We believe in flexibility, with the option to work from home as needed, but also value the time spent collaborating in the office.

• Team Culture: Join a diverse and inclusive team that celebrates both hard work and social connections. From after-work drinks to company trips, we value creating a vibrant workplace culture.

• Fun Perks: An allergy-friendly office dog, Sigurd, and a Teenage Mutant Ninja Turtles arcade machine—because work should also be fun!

Application Process

We’re looking to fill this full-time role as soon as possible but are willing to wait for the right candidate. We review applications regularly, so don't hesitate to apply. If selected, you’ll be invited for an interview to discuss your fit for the role further.

How to Apply

Please submit your CV and application in one combined PDF file.

Key Skills:

• Proficient in Google Ads, Bing and Meta (Facebook/Instagram) Business Manager

• Familiar with performance metrics like ROAS, CTR, Conversion Rate & other competitive metrics

• Strong analytical mindset and data-driven approach

• Excellent communication and collaboration skills

• Enthusiastic about learning and growing in a fast-paced environment

We can't wait to see how you can contribute to our mission at Legal Desk!

NB: You need to be a resident of Denmark (or south of Sweden). No full-time remote applicants, please.