Principal Data Analyst

Principal Data Analyst The business

Driversnote is a product-centric and profitable SaaS company in the heart of Copenhagen. We proudly help over 3 million users across more than 50 countries log their mileage. No one enjoys the hassle of mileage documentation. We automate and simplify this tedious task, and make our customer’s work-life easier while saving them both time and money.

We are 35 people working closely together on design, mobile and web development, marketing, support, sales and customer success.

At Driversnote, you will enjoy the benefits of working at a company that has a clear product-market fit and is fully owned and operated by the founder team. We're profitable and have quadrupled our ARR over the last three years. Our scale will allow you to operate in a truly data-driven fashion, and our independence ensures that we always align our decisions with the best interests of our customers and employees.

The product

Driversnote’s main experience is a highly rated freemium app, to a large extent spread through word of mouth. We offer automatic mileage tracking based on the phone's geo location and in addition, we offer a piece of hardware known as an iBeacon to ensure precision tracking, when you enter your car.

The mobile app is backed by a substantial backend, and at driversnote.com we offer a fully fledged web application with advanced trip management, team management and workflows for teams.

We have a B2C-like relationship with many of our users, but we are gradually moving more and more into traditional B2B space with all that this entails of further product enhancements.

The way we work

We use a product development process known as Shape Up, where a few key people take the role as shapers and define projects that can be designed, implemented and released within 6 weeks, known as cycles. For each 6 week cycle, we form new cross-functional teams with designers, developers, marketeers and customer supporters on them, and we let the teams focus exclusively on finishing their projects within the cycle. Each 6 week cycle is followed by a 2 week cool-down period, where we fix bugs, execute functional projects, evaluate how we did and plan the next cycle.

We like to say that our unfair advantage is that we care more than our competitors, and our users and customers tend to agree when they review our app, respond to NPS surveys and rate our support. We have a generous budget set aside for each employee to learn and develop, and we do a lot of fun stuff together.

The opportunity

We are very data-driven at Driversnote, and with over 3 million users to learn from, that's not just something we say. Data is at the heart of every decision we make, and to us, every change is an experiment and a chance to learn. We use BigQuery as our data warehouse, and use Looker Studio to create reports and dashboards, so it’s possible to dive right into our data.

Last year we hired our first data analyst fully dedicated to understanding our data and making the most of it. Our increased data capabilities have been a great success, and now we are ready to expand the data analysis team with this additional role and bring even more experience into the company.

The role

As our new Principal Data Analyst, you will report to the CTO and work closely with everyone from senior leaders to product, design, and marketing on maturing the ways we work with and learn from data. As part of your daily life, you will

• Own our data warehouse and analytics setup with support from our developers.
• Pro-actively identify new opportunities for business growth and improving user experience based on our data.
• Service our management team with data and insights supporting strategic decisions.
• Take ownership of our experiment setup, assessing hypotheses based on millions of data points.
• Drive our build-measure-learn loop by sparring on experiment designs and partner with experiment owners to conclude and learn from results
• Support the product, operations and marketing team by having a smooth flow of data and ensuring easy-to-use reporting.
• Take a hands-on approach and build, update and customise data sources.
• Enable and upskill the data capabilities of everyone in the company to ensure that we can continue to be obsessively data-driven as we scale up.

Based on your previous experience, we expect you to be proactive, continuously optimize the way we work with data and identify new ways to use our data both internally and in our product.

You must:

• Have 3+ years of experience analyzing user behavior and funnels inside mobile or web apps.
• Have advanced experience with BigQuery or a similar SQL-based data platform, ability to write complex queries from scratch from multiple tables, creating the appropriate joins, extracting and manipulating data, formatting fields, creating new measures and metrics, etc.
• Have deep knowledge on business intelligence and data warehousing, and a pulse on data science, data engineering and all aspects of the ETL pipeline.
• Understand the typical marketing channels and attribution, especially Google Ads.
• Have worked with data from Google Analytics, Firebase or similar platforms.
• Have experience with Looker Studio or similar reporting tools.
• Be an excellent communicator and data-driven storyteller in spoken as well as written English.
• Thrive in an ambiguous, fast-paced environment operating at both strategic and tactical levels with a great attention to detail.
• Have strong analytical and problem-solving skills, with the ability to derive actionable insights from complex datasets, and drive business strategy and decision making through partnership across the organization.

We work in English and on-site from our office in Copenhagen with a flexible work from home policy. You will need a Danish work permit for this role.

What we believe in

Vision & mission: We work to eliminate work-life hassles to let people focus on what matters. Today, that means removing the pain and trivial work of handling mileage, while providing peace of mind that nothing is forgotten and all rules are followed.

Product-led: We focus our work on the end-user and optimize for bottom-up adoption. People's use of our product is what leads to our growth. We sell through our product and as self-service. We invest in customer success instead of outbound sales. Our marketing is focused on people with a need, leading them to the product.

Lean & data-driven: We try to get a deep understanding of the problems we’re solving. But we also acknowledge that we often can’t predict the outcome of our work. So we believe in an experiment-based approach to product development with short build-measure-learn cycles. For this reason, we also don’t believe in detailed plans for more than 3 months ahead.

Long-term & compounding: We invest in things with a continuous return and compound. We, e.g., prefer to sell fewer licenses to smaller companies that are a good fit and have a long-term relationship rather than win a €100k deal with a company that will never actually benefit from our solution. We’re self-funded, so we don’t stress about the next funding round and take the time to go into depth with our work.

What we offer

At Driversnote you will be part of an international team composed of talented people that are fun to be around. You will have ample opportunity to influence decisions at all levels, and we hope we can both teach you something and learn something new from you. You’ll get to work with and learn from a team of highly experienced entrepreneurs and tech people. We’ll set aside resources for independent skill development to help you grow and develop your career.

We work in a relaxed environment with new offices near The Meatpacking District. We get a tasty, freshly cooked lunch every day (vegetarian option available), great coffee, cozy Friday drinks, and have great events; from our running club and gaming nights, to our epic Christmas and summer parties.

Since many of us have spouses and kids that we enjoy spending time with, we can honestly say that we offer a healthy work-life balance along with a competitive salary and all the benefits you would expect.

How to apply

Click the button below and complete the application form.

We look forward to hearing from you!

Apply for this position

We accept applications until March 11, 2025. After this, we expect to take a couple of days to review all applications and get back to you no later than March 18. Expect case work during the interview process. The case will be representative of the kind of work you’ll do with us.

For further information or questions, please contact Casper Fabricius at [email protected] or (+45) 40 50 84 09