Product Marketing Manager

About Us

nShift is the leading global provider of cloud delivery management solutions (SaaS), we enable the frictionless shipment and return of almost one billion shipments across 190 countries each year. We are headquartered in London and Oslo and have over 500 employees across offices in Sweden, Finland, Norway, Denmark, the United Kingdom, Poland, the Netherlands, Belgium, and Romania.

Our software is used by many of the world leading e-commerce, retail, manufacturing, and 3PL shippers due to us having over 1000 carriers integrated into our platform, nearly 3 times more than our competitors!

If you buy goods online, there is a strong chance that nShift has powered that delivery, so come and join us as we shape the future of shipping, one frictionless journey at a time.

Locations: Bucharest OR London OR Stockholm OR Gothenburg OR Silkeborg OR Aarhus

About you

• Have a strong passion for crafting impactful go-to-market strategies and driving product adoption
• Be a results-driven, and organized person, with keen attention to detail
• Have excellent communication and presentation skills
• Be a strategic thinker, able to analyze complex challenges and develop innovative strategies that drive business growth
• Excel as a team player, collaborating effectively across departments to achieve shared goals and drive success
• Be passionate about staying updated on industry trends and best practices to ensure that your marketing initiatives remain innovative and impactful

Purpose of role

nShift is excited to announce an opportunity for a motivated Product Marketing Manager to join our growing and dynamic team.

You will play a critical role in shaping the future of our product offerings by spearheading marketing efforts that accelerate customer acquisition and revenue growth. This cross-functional role requires a deep understanding of the market landscape, a customer-centric mindset, and strong communication skills.

If you are driven by a passion for delivering exceptional outcomes and enjoying working in a team environment, we’d like to meet you!

Overall responsibility

In this pivotal role, you will be responsible for driving the go-to-market strategy and growth for our innovative software solutions.

As a strategic thinker and collaborative team player, you will work hand-in-hand with product management, sales, and the broader marketing organization to ensure the successful development and execution of marketing initiatives.  

Together with our dedicated teams, you will ensure nShift is the vendor of choice, driving adoption and fostering long-lasting customer relationships.

The area of responsibility includes:

• Develop and execute go-to-market strategies to support our solutions.
• Collaborate with cross-functional teams, including sales, product management and marketing to drive product adoption, customer satisfaction, and revenue growth.
• Create and maintain an in-depth understanding of buyer personas, use cases, battle cards and competitor landscapes to develop effective product positioning that aligns with customer needs.
• Create compelling value propositions, messaging, and positioning for nShift solutions to ensure they resonate with target audiences. 
• Develop sales tools, collateral, and content (blogs, e-books, webinars) that enable the sales team to effectively communicate the value of nShift solutions to potential customers.
• Continuously track performance metrics and adjust marketing strategies to optimize results and drive growth.
• Collaborate with the product management team to align marketing strategies with product roadmaps and feature release cycles. 

Requirements

• Bachelor’s degree in Marketing, Business, or a related field.

• 3 years of experience in product marketing, preferably in a SaaS company.

• Excellent written and verbal communication skills.

• Excellent communication and presentation skills, with the ability to articulate complex concepts clearly and persuasively. 

• Proven track record of developing and executing successful go-to-market strategies and driving product adoption.

• Strong understanding of buyer personas, customer segmentation, and competitive landscape analysis.

• Solid foundational knowledge of best practices and industry trends.

• Ability to work collaboratively in a high-paced cross-functional team, synergizing with other departments such as sales, product, and engineering.

• Understanding of marketing and sales KPIs, such as conversion rates, customer acquisition costs, and customer lifetime value.

• Familiarity with marketing automation and CRM tools, such as HubSpot and Salesforce.

At nShift we believe in embracing diversity in all forms and fostering an inclusive environment for everyone which we believe is essential for our continued success. We're an equal-opportunity employer which means that all applicants will receive consideration for employment without regard to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity, or disability status.

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