Product Marketing Specialist

Scheduling isn't simply filling shifts. It's finding the sweet spot that enables businesses to grow and team members to enjoy the perfect work/life balance. At Planday from Xero, we aim to use Agentic AI to build a future where managers can seamlessly free up invaluable time for their business and teams. We're not just building software: we're on a mission to make shift work more human, to change work/life balance from a luxury to a reality for all shift workers. We're using advanced technology to help humans reach their full potential. At work and in life. Founded in 2004, Planday is headquartered in Copenhagen, Denmark and helps create perfect schedules for hundreds of thousands of users across the world. How you'll make an impact Planday is on a mission to deliver an ambitious and exciting roadmap focused on making shift work more human. As part of that mission, we are looking for a new colleague to join the Growth Team as Product Marketing Specialist with a focus on translating product initiatives into customer value. You'll report to our Senior Product Marketing Manager and work closely with Product and Customer teams across the business, bringing a holistic view of customer needs to drive Planday's roadmap, and create Go-To-Market plans.

What you'll do

Create and execute Go-To-Market plans for new feature launches, including market research, target audience segmentation, messaging, positioning, and channel strategies.

Develop clear and compelling messaging and content, including customer communications, sales and marketing enablement briefs and materials.

Collaborate with the Brand Marketing Team and Customer Experience Team to create high-quality marketing assets, such as blog posts, webinars, case studies, and social media posts.

Coordinate with cross-functional teams to ensure timely delivery of launch activities.

Continuously improve the Go-To-Market process to ensure excellence in cross-functional planning, and timely delivery of information to customers and internal stakeholders.

Implement best practices for managing release communications, including email and in-product notification templates via Intercom.

What you'll bring with you

A degree in marketing, business, education or a related field.

Ideally, you'll have around one year of experience in a similar role or experience from creating Go-To-Market plans.

Experience with marketing automation tools and CRM systems 

Strong project management skills and the ability to coordinate cross-functional projects 

Excellent written and verbal communication skills

A passion for technology, and a keen interest in the latest industry trends

At Planday, we offer you

Benefits like pension, health insurance, inclusive support for new parents and generous vacation

On top of your annual base salary, you are offered to be part of an Employee Share Plan

Growth and progression opportunities – we want you to grow with us

Flexible remote work

Strong social culture with lots of team and company activities

Meaningful work – everyone at Planday contributes to improving the lives of shift workers around the globe

Healthy work-life balance and autonomous approach to work. We trust in you and your abilities

- a monthFinally, our offices are not just workplaces (although they are pretty nice and well-located, we have to say!). Plandayers are open and welcoming and at Planday, everyone has the freedom and support to show their true self at work.At Planday, we firmly believe that diversity and inclusion are the cornerstones of innovation and a vibrant workplace culture, and we highly value the strength that diverse backgrounds offer.As an equal opportunity employer, we strive to create an equitable experience for all our candidates throughout the process. Please let us know if you need reasonable accommodation during the application or interview process.All applicants will be considered for employment without attention to any personal characteristics.