Senior Insight Consultant to our Qualitative Research Team (1-year maternity cover)

Are you a curious consultant driven by consumer insights? Do you wish to cultivate strong partnerships with our clients? Do you want to become a part of a committed professional community consisting of skilled analysts and consultants dedicated to understanding and supporting our clients’ challenges? If so, we hope to welcome you on our team.

At Ipsos Denmark we are looking for an experienced Senior Insight Consultant who can encourage colleagues, independently manage clients within the Qualitative market research domain, decode our Ipsos methodologies (incl. social listening) and deliver superior insights and intelligence to our clients.

Use market research as the foundation to develop our clients’ businesses

Ipsos is one of the world’s largest research and consultancy firms, working and partnering with global companies, like Carlsberg, Lego and Novonesis. You will become part of an innovative and international team, driven by curiosity and our ambition to always challenge our clients back. You will appreciate our work culture based on the respect of others to listen and stay curious of new angles. You will have access to the most advanced and well-designed analysis methods, technologies, and perspectives in the industry, and work in collaboration with our network of colleagues and centres of expertise worldwide.

Social listening, often called social media listening, involves analysing, exploring tracking online conversations about a company, individual, product, or brand to understand public perception. Data typically consists of social media posts, comments, interactions or reviews or search data. It's more than just monitoring this data; it's about analysing those mentions to gain actionable insights. Think of it as having a large-scale ear to the ground, constantly listening to what your customers and the wider public are saying about you and your competitors. The analysis can be of both qualitative and quantitative nature, and is done through our own social listening tool Ipsos Synthesio.

Your key responsibilities include:

As a Senior Insight Consultant, you will play a pivotal role in leading and executing qualitative research projects, with a specific focus on social listening. You will be responsible for all aspects of the project lifecycle, from design and methodology to data analysis, reporting, and client presentations. This position demands a strong understanding of qualitative research principles, coupled with a proactive and client-centric approach.

Your qualifications:

Our mission is to deliver reliable information for a true understanding of Society, Markets and People. It takes passion and dedication to excel as a Senior Insight Consultant and role model for our talented team. Some or your qualities could be that you…:

- are reliable, empathetic, inspiring, genuinely curious and an engaging communicator with a strong interest in advisory

- have at least 4 years of experience in qualitative market research studies with the ability of explaining it to clients and leverage its outputs to shape conclusions and recommendations

- have experience with social listening is an advantage, but not a requirement

- are curious about design thinking and emerging themes and trends within qualitative research and human centred development

- have strong stakeholder management skills and understanding of client environments, commercial issues, and industry structures

- are fluent in written and spoken English (it would be an advantage, but not a requirement, if you also speak another language – please mention if so in the application)

A unique job opportunity

“As a Senior Insight Consultant at Ipsos’ qualitative team, my work is driven by a continuous curiosity on consumer behaviour and learning about new product categories and business areas. Our close collaborations and daily dialogues with clients are paramount to the successes of our projects, and client management is therefore an important part of my job. If you are a people person you will really enjoy this part, as it is very interesting to use interpersonal skills to understand the client’s needs and hopes and dreams for the research. We see more and more clients being interested in our social listening offer, and it is extremely rewarding to introduce them to this relatively new way of doing research! Because our social listening tool is constantly developing, we are always learning new ways to meet our clients’ needs and explore the world of online dialogue. It is very inspiring, never boring and a lot of fun to work with social data where consumers are often extremely creative, funny and honest when discussing products, experiences and categories.” – Andrea Carnell, Senior Insight Consultant.

By entering the position, you will work with some of the largest and most successful companies, within various industries including FMCG, retail, banking, telco, and services, both in a national and international context. This is a great opportunity to share your experience and inspire our Qualitative Team, where we always seek new ideas and appreciate initiative. 

We value diversity and inclusion and strive to create a culture that embraces and celebrates our differences. We are dedicated to creating an environment where all employees feel valued and respected, can thrive, and achieve their professional goals. These are not just words – in fact, 30% of the colleagues in our local Danish office are expats with more than 20 different nationalities. And many of us has chosen to make a career with Ipsos for many years.

You will join a friendly team with colleagues that are happy to welcome you, support you and teach you everything on the job. You will have numerous opportunities for personal and professional growth through training as part of our Ipsos Academy programme etc.

We are passionate about our work and find a good work-life balance equally important. We offer a hybrid workplace model that mixes in-office and the possibility of remote work to offer flexibility and support to our employees. We also offer support and initiatives around mental, physical and social health through our Ipsos Cares programme for all our employees. 

Make a difference 

If you have any questions, please contact Matilde Rytter Bockhahn, Head of Qualitative Research / Ipsos UU Denmark,