Senior Marketing Manager

As Senior Marketing Manager, you will be a part of Electricity Maps’ Go-to-Market team. The team has a mission to deliver data-driven decarbonisation through our customers. The Senior Marketing Manager will contribute to our mission by driving Electricity Maps’ brand visibility amongst our target enterprise audiences and supporting the sales team in achieving its revenue and growth ambitions. You will report to the Chief Revenue Officer.

About you

• 5 to 10 years of experience in marketing and go to market, and at least 2 years in a senior marketing role, ideally within Tech (Data/API) or Energy related industries
• Proven track record of growing a global brand
  
• Great at prioritizing and decision making in a complex, fast-paced environment
  
• Fast learner, excellent communication skills, and an eye for quality and detail
  
• Ability to translate complex technical content into easy to understand material
  
• Intrinsic motivation to have a positive impact in the world
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  What you will do
  
• Create, plan and oversee visible and consistent brand messaging to appeal to our target audiences
  
• Ensure that Electricity Maps has a prominent and attractive brand amongst climate-interested job talent and candidates
  
• Enable sales teams with material to accelerate conversion for sales prospects (eg. quantified case studies, sales pitches, website and media messaging)
• Lead the development and execution of Account-Based Marketing (ABM) strategies to target key accounts and drive our ARR
• Test and execute outbound marketing initiatives (e.g. Industry Events, PR, targeted ads and social media, ABM) and inbound initiatives (e.g. content marketing, co-marketing and SEO) to generate demand from enterprise customers
  
• Identify and bridge any gaps between Marketing, Sales and Product teams to ensure that strategies and efforts are aligned
  
• Strengthen Electricity Maps’ presence and reputation, particularly in the US market, through thought-leadership and communication efforts
  
• Execute on various marketing activities, such as content marketing, co-marketing initiatives, targeted ads, and SEO
  
• Identify and monitor the metrics and KPIs that ensure progress on set priorities, taking action when needed
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  About us
  
• In addition to our company values, we value transparency, fairness, diversity and  open communication
  
• We strive to hire smart people who are curious, kind and compassionate
  
• We’re all co-located in Copenhagen as we value face-to-face interaction
  
• We have two meeting-free days where we work from home (or wherever suits you) to enable uninterrupted work and deep-dive focus into certain topics
  
• We’re planning to accelerate our growth in the coming years, including  international growth ambitions
  
• We provide leadership coaching to anyone in the company who is interested‍

The base salary for this exciting role is DKK 52300 gross per month