Social Media Responsible

Would you like to drive the future of social media marketing for YAS? And do you have experience with social media advertising and digital communication in a fast-paced environment? Then here is the perfect opportunity for you!

At YAS, we are looking for a skilled and creative Social Media Responsible to lead our social media efforts, strengthen our brand identity, and engage our community in impactful ways.

THE TEAM
You will become part of our E-Commerce & Brand Marketing team, reporting directly to our Design Director. The E-Commerce & Brand Marketing team is a dynamic, goal-driven group that works closely on various communication activities directed towards our stakeholders. As Social Media Responsible, you will collaborate closely with multiple departments to ensure optimal performance and maintain a consistent visual identity. 

Our team is small but passionate, with eight members who bring a high level of enthusiasm and creativity. We value open-mindedness and collaboration, with a strong emphasis on supporting each other across disciplines to drive collective success. 

THE JOB
As our new Social Media Responsible, you will develop and oversee the social media strategy for YAS across all digital channels including both paid and organic. You will manage multiple projects and deadlines simultaneously to ensure that all social marketing initiatives launch in accordance with the marketing calendar, seasonal priorities, and brand DNA. 

More specifically, your responsibilities include: 

Developing and executing a social media strategy to enhance brand identity and tone of voice across platforms, staying up to date with trends on Meta, TikTok, Pinterest, etc.

Planning and coordinating content for organic and paid social media, aligning with overall campaign strategy to drive online traffic.

Building and managing an engaged online community by interacting with followers, responding to comments, and fostering relationships with brand advocates.

Planning, executing, and optimizing paid social media campaigns to achieve goals in brand awareness, lead generation, and conversions, while monitoring budgets and performance.

Assisting in managing influencer campaigns, including coordination and performance tracking, to foster impactful partnerships.

YOUR BENEFITS

You will have a great responsibility for our digital presence and performance within social media and make valuable decisions within your area of responsibility.

You will be part of a team with a strong sense of team spirit, who work to achieve the goals together.

Your personal and professional development means a lot to us, because we believe that taking good care of our employees is crucial for our growth.

YOUR PROFILE
You are a social media enthusiast with a strong understanding of branding and a keen eye for the latest trends. With a strategic mindset, you’re confident in leveraging data to make performance-driven decisions. You bring a structured approach to managing tasks and can handle multiple projects efficiently. You are a collaborative team player with skills to independently drive new initiatives. Furthermore, you have excellent communication and project management skills. 

Moreover, we are looking for someone who: 

Have a relevant bachelor’s or master’s degree, preferably within digital marketing communication.

Have experience in social media strategy, content creation, community management, and influencer partnerships.

Proficient in paid social media campaigns, performance tracking tools, and social media analytics.

Are fluent in English, both written and spoken.

WE LOOK FORWARD TO HEARING FROM YOU
If you have any questions regarding the position, you are welcome to contact Chalotte Skaaning Ascanius on +45 25 51 41 00 between Danish time. Otherwise send us your application and CV as soon as possible and no later than November 26th, 2024. We evaluate candidates on an ongoing basis and reserve the right to remove the ad when we have found the right candidate. 

ABOUT YAS
YAS is a Danish fashion brand created by people who are passionate about inspiring women to embrace elegance in every part of their lives. Our designs come from a group of creative minds who believe fashion is more that just clothes – it’s a way to connect, express yourself and feel inspired. Every piece we make is thoughtfully designed to boost your confidence and bring out your natural grace.

At YAS, elegance blends with timeless designs. We’re all about those perfect details, quality craftsmanship, and that special something that makes YAS stand out.

When you get to know YAS, you’ll see we are Essential & Elegant. We value enduring quality and the timeless appeal of classic styles. Our styles are diverse but always looking for what’s next, committed to good practices, and love to collaborate.

We invite you to explore YAS and experience that thoughtful design and craftsmanship that define who we are
, @yasapparel or

- your apparel & style - is a Danish fashion brand established in 2013. strikes the perfect balance of modern femininity with a bold approach to prints and colours.

At BESTSELLER, we own it. Every chance. Every challenge. Every choice. We’re the global fashion company that’s fast paced and family run. We’re the business that’s built some of the strongest brands in the industry. By empowering every individual to own their journey, we’ve found the courage to keep getting better. To act more sustainably. To foster diversity and provide equal opportunities. To compete more confidently. And to keep challenging the status quo. Time and time again. We are BESTSELLER - and together, we own it.