Social Media Specialist

The Role:
Social media – we’re doing it, we’re on it, and we could be doing it even better. We’re looking for a dynamic, creative, and strategic hype person to join our team and take the lead on devising and executing our social media strategy across all owned channels. This is an opportunity to become the voice (and maybe even the face) of CHANGE Lingerie, engaging our audience across a variety of social platforms.

In this role, you’ll be responsible for delivering compelling, bite-sized stories that reflect the CHANGE Lingerie brand’s values, unique selling points, and aspirations. It’s not just about creating viral content; it’s about using social media as a powerful communication tool to connect with our global audience while maintaining a sense of intimacy and local relevance.

You’ll have the chance to influence our global presence while driving community engagement and cultivating our social media universe. You’ll work closely with the Ecom & Marketing Director to shape our strategy, and with the Art Director to ensure consistency in visual presentation. Additionally, you’ll play a key role in PR events, connecting the dots between our brand’s digital presence and real-world activations.

You will be reporting to the Ecom & Marketing Director and be working at the company HQ in Farum just north of Copenhagen.

Key Responsibilities:
•    Own and develop CHANGE Lingerie’s global voice across social media platforms.
•    Lead the creation and execution of a comprehensive social media strategy.
•    Act as a project manager, guiding content creation and social media campaigns.
•    Foster and engage with our community, building a loyal and interactive CHANGE Lingerie universe.
•    Manage influencer marketing programs to amplify brand reach.
•    Provide guidance and support to local Marketing Managers across our 9 main markets.
•    Measure and report on social media performance, including brand perception, follower growth, click-through rates, bounce rates, and mentions (both prompted and unprompted).

You’ll Excel in This Role If:
•    You have a passion for fashion and 3+ professional experience within social media.
•    You have proven experience managing social media channels for an innovative brand, agency, or influencer.
•    You’re a sharp, precise communicator who knows how to create content that resonates.
•    You have a genuine passion for social media and its ability to foster community.
•    You’re experienced in using platforms like Falcon.io to manage creative assets and collaborate with designers and video teams.
•    You can tie your efforts to key performance metrics that drive commercial growth.
•    You’re fluent in both Danish and English 
 

Why Join Us? 
At CHANGE Lingerie, we’re creating a global brand with a personal touch. If you’re a strategic thinker, a creative powerhouse, and a social media expert, we want you to help us tell our story and connect with our community in a meaningful way. If you're ready to take ownership of our digital presence and lead the change in building a powerful social media strategy, apply today!

What we offer
Your salary will be based on your experience and competencies, and the benefits package will include pension, health insurance, employee discounts and lunch scheme. Our culture is characterized by high ambitions, informal communication and highly engaged and committed employees.

Would you like to join our journey? 
We hope that you are ready to be a part of CHANGE. We will review the applications and conduct interviews continuously. Please send your application via the link. Applications sent via email or similar will be disregarded.