Sr. Digital Marketing Lead - ALK

This is your chance to help bring a brand-new product to market on a global scale! ALK is on an ambitious growth journey, and we’re gearing up for one of our most exciting milestones yet - launching an entirely new product across multiple markets.

With major focus on cutting-edge digital initiatives, our Digital Customer Engagement & Digital Excellence is at the forefront of transforming how we engage healthcare professionals, patients, and allergy sufferers online. And now, we have a new, exciting mission ahead of us you can become part of.

This isn’t just another campaign - it’s a game-changing opportunity to shape the global rollout of a brand-new solution, influencing how severe allergies are managed worldwide. You’ll have the chance to create high-impact campaigns, collaborate with colleagues across the globe, and play a key role in launching a product in key markets that will make a real difference in people’s lives.

At ALK, we believe in innovation, collaboration, and bold thinking. Our culture is open, dynamic, and driven by a shared passion to improve lives. Are you ready to be part of something big? Join us and help make allergy history!

To join our Digital Customer Engagement department, we are seeking a talented Sr. Digital Marketing Lead to support the growth of a new strategic area within ALK. This is an exciting opportunity for a seasoned marketing professional with a strong digital marketing background, proven experience in developing impactful marketing strategies and media plans, and a deep understanding of user journeys, content marketing and SEO.

Key Responsibilities

• Develop and execute digital marketing strategies that support our new product launch, focusing on driving awareness, engagement, and conversions for a new strategic area within ALK.

• Design and implement performance-driven media plans to optimize ROI across channels.

• Lead content marketing initiatives across content disciplines, incl. content strategy, creation of HERO assets and campaigns for the product launch ensuring alignment with SEO best practices to maximize reach and visibility.

• Help foster a test-learn-adapt approach to marketing, where experimentation and data- driven decision-making is at the forefront of our strategy and operations.

• Collaborate with cross-functional stakeholders across several markets, while being comfortable setting direction when it comes to digital marketing tactics that support the success of the product launch.

• Manage tight deadlines and deliver high-quality outputs in a fast-paced environment.

• Act as a strategic advisor on digital marketing trends, tools, and technologies, ensuring ALK remains at the forefront of innovation and showcase how these learnings can be incorporated into our digital launch strategy.

Ideal Candidate Profile

• Experience: Strong digital marketing background with demonstrated success in building and executing impactful strategies.

• Product Launch/Go to Market experience: Knowledge and know-how when it comes to product launches and/or go-to-market strategies within pharma or other related industries.

• Industry Knowledge: Experience with pharmaceutical or similarly complex industries (finance, insurance, etc.) with an understanding of regulatory environments and multi- faceted user journeys.

• Skills: Expertise in content marketing, SEO, and performance marketing, complemented by analytical acumen to measure and optimize campaign performance.

• Adaptability: Thrives in dynamic environments, navigating complex stakeholder landscapes with competing priorities.

• Communication: Excellent collaboration and interpersonal skills to influence and engage diverse teams.

What We Offer

• An opportunity to join a digital center of excellence in a global organization dedicated to helping people with allergies.

• Work in a vibrant and diverse environment, collaborating with colleagues from around the world to support a strategically important product launch within ALK.

• Play a pivotal role in shaping a new and exciting strategic area within ALK, building it from the ground up using your digital expertise to make a real difference for people with allergies on a global scale.

Expect 10-20 travel days a year.

Join us and make an impact with your digital marketing expertise while contributing to improving the lives of people with allergies. Learn more about ALK here!