Trade marketing / Execution Manager for Starbucks(R), Milka(R) and other MBB brands, Aarhus

How you will make an impact

You will join a dedicated group of sales and marketing professionals globally and will belong to our bigger Global MBB Team in Arhus, Denmark, but will operate daily with our EMEA markets.

You will report to the MBB Commercial Director International and be responsible for our Pan-EMEA cooler program across brands and set the direction on how we should navigate and optimize our channels towards customers and consumers. You will establish and execute the EMEA cooler program based on local/global channel category insight on consumers, shoppers, customers, channels and competitors and drive the annual cooler EMEA business plans with direct P&L impact within MBB. 

You will work with 58 different markets, but will selectively need to prioritize your time and effort to generate impact and deliver the overall EMEA cooler strategy across brands. The diversity of brands and markets can grow over time as we continue to launch Starbucks® and Milka® RTD into new markets. You should see EMEA with all its differences as a huge benefit and joy when you work across markets with many different types of businesses. The job requires frequent travel activity and you can expect approximately 30-40 travel days yearly.

 
In brief, your job spans from commercial channel strategies, cooler programs, budget management, channel insights, local strategy proposals and reporting.

What will make you successful

You like data, insights and being “hands-on” in order to execute and optimize the business. You know that these are key enablers to drive cooler optimization and channel performance in general within beverage. Optimal you have trade marketing experience from other high impulse brands / categories.

You know the details of the entire marketing process and have hands-on sales experience either in the roles of trade marketing, sales or marketing. On top of that, you have at least 3-4 years’ experience with a global FMCG organization where you have sharpened your business talent.

This background has given you the skills to bring our products to market and drive well-known consumer brands to further success. You excel in the relationship building discipline and thrive in the role as initiator and mastermind behind your marketing and sales activities. Moreover, you have an open and positive mindset, a communicative behavior and proficiency in written and spoken English. If you have experience with beverages it will be seen as an advantage. 

You should see this role as an opportunity to build the foundation for a very successful brand.