VP of Sales & Marketing

Role: VP of Sales & Marketing

Location: UK (Remote-First) OR Copenhagen, DK (Hybrid)

Job type: Permanent, Full time

Reports to: CEO

About Liva:

Since our inception in 2015 in Denmark, Liva has been leading the way in the field of digital therapeutics. We’re on a mission to prevent, manage and treat chronic disease through behaviour and lifestyle change, with a keen focus on cardiometabolic conditions.

Our programmes harness the power of human behaviour change coaching, augmented by technology, to empower people to achieve and sustain healthier lives.

Headquartered in Copenhagen and London, Liva is at the forefront of delivering industry-leading lifestyle change and chronic disease management programmes across Europe. Our collaborations with healthcare systems, including the NHS, as well as partnerships with some of the world’s largest life science companies and health insurers allow us to impact lives on a large scale.

As VP of Sales and Marketing, you will make a decisive contribution to strengthening and further expanding Liva’s market presence. You will lead a dedicated team, develop and implement targeted sales strategies and take responsibility for our marketing approach. Your experience, implementation skills and communication skills are crucial for our joint success in establishing our service with a large number of partners and our end customers.

NB: We would consider a Chief Commercial Officer (CCO) title for candidates with the right profile, background and experience.

About The Role:

Commercial Strategy: You will lead the review and ongoing evolution of Liva’s commercial strategy, ensuring the company is well-positioned to excel in priority markets, geographies, and customer segments. This includes identifying new market opportunities and ensuring Liva is optimising its approach to meet evolving demands and competitive dynamics.

Revenue Accountability: You will be directly responsible for achieving Liva's revenue targets, ensuring accurate and consistent revenue forecasting for both the short and long term. This includes collaborating with the Board and key stakeholders to keep them informed and aligned on performance metrics.

Market Analysis: You will regularly assess the competitive landscape, monitor industry trends, and evaluate emerging risks and opportunities. Based on these insights, you will continuously refine Liva’s sales and marketing approach to differentiate the company and capitalise on new opportunities.

Customer Acquisition: With a hands-on approach, you will spearhead lead generation efforts, take the lead in closing high-value deals, and manage your own client portfolio. You will also oversee and coach the sales team to build a robust pipeline, manage relationships, and ensure they meet or exceed targets.

Strategic Relationships: You will cultivate and maintain key long-term strategic partnerships with high-impact clients and industry partners. Leveraging these relationships will be a priority to drive business growth, deepen market penetration, and expand Liva’s presence.

Effective Marketing: You will develop and lead impactful marketing strategies and campaigns to strengthen Liva’s brand positioning in the market, ensuring these efforts resonate with both potential partners and end customers, inspiring long-term engagement.

Leadership and Team Development: You will lead, mentor, and further develop a dynamic sales and marketing team, driving performance while ensuring alignment with Liva’s broader strategic objectives. This includes coordinating all activities related to sales and marketing to ensure all team members hit their targets.

Industry Representation: As a key representative of Liva, you will attend and speak at national and international trade fairs, conferences, and congresses. You will also foster relationships with important industry stakeholders to enhance Liva’s visibility and credibility in the sector.

Cross-Functional Collaboration: You will ensure strong alignment and collaboration between key internal teams, including Service Delivery, Clinical, Product, and Technology, to ensure a cohesive strategy and smooth execution across the organisation.

About You:

You have 10+ years of professional experience, preferably with a minimum of 3 years in a senior sales function in a fast-growing health tech company with a B2B or B2B2C business model

Experience and affinity for improving lives through health and wellbeing

You know how to close large deals and have a strong track record in customer acquisition and business relationship development

You have experience in leading high-performance sales teams, coupled with excellent communication skills and the ability to motivate and inspire others

You think strategically and have the ability to analyse complex market developments and translate them into successful sales strategies

You are able to straddle both the strategic and operational, comfortable to roll up your sleeves as necessary

You are tech-savvy and use the current tech stack to optimise the marketing and sales approach and ensure maximum effectiveness of your team

You work in a structured and numbers-driven manner, with a clear focus on the essentials and structured pipeline management

About Liva Healthcare

Liva Healthcare is one of Europe’s leading providers of digital health coaching, delivering human-centric coaching through an advanced app to help people prevent and manage obesity, type 2 diabetes, and cardiovascular diseases.

It is headquartered in Copenhagen and London and currently operates in 7 countries while growing rapidly with highly selective partners such as NHS England and other key players in healthcare and life science.

We are always on the lookout for talented people who are eager to evolve and build a life-changing career within global Health Tech.

If you need more information about Liva Healthcare, please visit our website:

www.livahealthcare.com